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BACK is about to change its name

February 17, 2017
BY JON SWARTZ - USA TODAY has changed its business, so why not change its name?

Although a few undisclosed company names remain in the hopper for the April reveal, the change will reflect the website's year-long pivot from general-interest to expert-authored content.

"We had a hard time defining ourselves," admits company CEO Neil Vogel, who calls About's metamorphosis a "happy accident."

Continue reading the original article at USA TODAY.

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