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BACK had become a web relic, so its owner blew it up — and now it's enjoying a surge in revenue

December 18, 2017
BY Business Insider - Mike Shields

As the digital publishing industry drags itself to the end of 2017 amid stories of revenue shortfalls, layoffs, and talk of a "correction"or a "crisis," here's an unexpected bright spot: The nearly 20-year-old brand has come back from the dead.

The IAC-owned publisher says its ad revenue will net out at over $20 million in the fourth quarter, up 40% year over year.

Continue reading the original article at Business Insider.

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