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About.com Reboots As Dotdash, Company Thrives

December 20, 2017
BY MediaPost - Melynda Fuller

About.com had become a relic of the internet. Offering “how to” advice on nearly anything, the site, nearly 20 years old, operated as a one-stop-shop that relied on appearing atop search results rather than flashy content.

This approach nearly led to its demise. As the content and design became dated, advertisers became harder to come by.

Continue reading the original article at MediaPost.

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