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The Daily Beast’s redesign cuts homepage articles by a third

May 11, 2017
BY Max Willens - Digiday

The Daily Beast has been looking for ways to build deeper relationships with its brand advertisers. To do it, it had to take an axe to its most powerful traffic magnet, the homepage, which the Beast’s editor-in-chief, John Avlon, says attracts over 40 percent of its monthly visitors.

In a redesign unveiled on Wednesday, that meant cutting the number of articles on the page by one-third, ditching its third-party content widget and redesigning its CMS so it can share sponsored content in the form of swipeable cards, rather than just text or video, a format that’s now en vogue for a growing number of brands and advertisers.

Continue reading the original article at DIGIDAY.

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