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Dating apps: loved up

December 29, 2017
BY Financial Times

Dating apps are supposed to help users find love. Instead they have created a new language for rejection. Luckless singles are no longer just dumped, they are left-swiped, ghosted, breadcrumbed and blocked. Tinder, the most famous dating app of all, has come up with a clever idea to soothe wounded egos by showing users the people who like them — for a price. Its success upends the theory that free-to-use apps cannot introduce charges.

The rates are also testament to the popularity of online dating itself. Two years ago dating platforms were losing favour. Match Group, home of Tinder, listed in late 2015 at $12 per share — the lowest end of its initial pricing guidance.

Continue reading the original article at Financial Times.

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