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Dotdash CEO Neil Vogel At Cannes And Much Ado About.com

June 28, 2017
BY Forbes - Aaron Kwittken

During the Cannes Lions International Festival of Creativity last week, I joined Dotdash CEO Neil Vogel to talk about his three-plus-year labor of love, transitioning the About.com brand into Dotdash. (Dotdash is the letter A in morse code, by the way.)

While Vogel, who joined the company in 2014, was the lead mastermind behind the change in brand for the IAC-owned company, our chat revealed that last month’s name change announcement was merely icing on the cake for what seems to be a genius reinvention. Vogel convinced Barry Diller’s IAC Corp that the new About.com would be better off breaking into six distinct brands under Dotdash, which now includes verywell for health, the balance for personal finance, tripsavvy for travel, the spruce for home/food, ThoughtCo. for education and Lifewire for all things technology.

Continue reading the original article at Forbes.

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