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Dotdash has made $7 million this year from commerce links

December 21, 2017
BY Digiday - Max Willens

Commerce has gone from a curiosity to a meaningful source of revenue for Dotdash. The service-focused publisher grew its commerce revenues from $1 million to $7 million this year, about 10 percent of its revenue. It now has three full-time editors managing 20 contributors cranking out content across a number of different verticals.

Dotdash’s interest in commerce makes sense. More than two-thirds — 71 percent — of traffic to commerce content comes from search, according to research by Narrativ, a vendor that helps publishers price products featured in their e-commerce content. And Dotdash’s years of experience in Google search — more than two-thirds of its traffic comes from search — helped the publisher get its e-commerce operations off to a fast start, leaping out to a seven-figure run rate within months of its launch.

Continue reading the original article at Digiday.

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