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Investopedia launches online finance and investing academy

September 20, 2017
BY Tearsheet - Suman Bhattacharyya

As Investopedia charts its course as a media brand, it’s coming up against the roadblock all publishers eventually hit — the reality that display revenue alone won’t be enough. Investopedia joins a league of media companies that have been exploring new ways to generate revenue beyond editorial content, including fee-based premium services and other products. Building off its niche in finance and investing, Investopedia Tuesday launched its own financial education academy with on-demand courses.

“There’s a big gap between the types of [finance and investing] content that people are interested in reading about and looking up and what’s available,” said the company’s CEO David Siegel. “Our value proposition is that by paying for a course you’ll be making more money or saving in the future; there’s a direct return on investment on that spend.”

Continue reading the original article at Tearsheet.

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