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Match.com turned its most eligible bachelors into free dolls

August 4, 2017
BY Engadget - Jamie Rigg

Match.com is as synonymous with online dating as Tinder is with casual bonking, but even an established platform needs a good PR push occasionally. In a campaign that would've almost certainly become national news if genders had been reversed, Match.com and PR agency Brands2Life set up a pop-up shop in London's swanky Marylebone area this week, offering free dolls modelled (literally) on the site's most eligible bachelors.

After downing the welcome gift of a glass of bubbly, single females are encouraged to browse the shelves and take away a free figurine. Not to perform voodoo rituals on, of course, but as a reminder to contact the life-sized, animate version at their leisure. There are only seven different chaps to choose from, mind. Perhaps the countless other fellas signed up to the dating service aren't attractive enough to be made into lo-fi, 3D-printed models, or they're just obviously married.

Continue reading the original article at Engadget.

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