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Plenty of Fish doubles down on conversations with new features

December 13, 2017
BY TechCrunch - Sarah Perez

Match Group, which houses a large portfolio of dating app brands – including most notably, Tinder, Match, and OKCupid – is prepping a notable upgrade to one of its older brands: Plenty of Fish. The dating service, often dubbed ‘POF’ by its users, was founded in 2003 then sold to Match Group in 2015 for $575 million. But it has since remained fairly quiet, in terms of the state of its business, and has been slow to roll out upgrades even as Tinder soared.

That’s now changing, the company says. For starters, POF is gearing up to launch a collection of new features designed to bring its app into the more modern age of dating. The launch follows a significant revamp of the app’s user interface this summer, which will soon extend to the web.

Continue reading the original article at TechCrunch.

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