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Publishers obsess about user experience, but worry about giving up revenue

September 7, 2017
BY Digiday - Lucia Moses

After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience. With readers revolting against intrusive ads and tech giants like Google and Apple cracking down on ads that slow down page speed, they must.

But there’s a trade-off to putting users first. Publishers have long been addicted to these ad formats because, well, they bring in revenue when all but a few publishers have managed to collect directly from readers.

“It’s a singular fear that you’d make less money,” said Neil Vogel, CEO of Dotdash, formerly About.com.

Continue reading the original article at Digiday.

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