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The Spruce kept advertisers and audiences coming back in its first year

February 27, 2018
BY Digiday - Max Willens

When Dotdash rebranded its home and food content as The Spruce almost a year ago, it took a risk: cutting ad loads by 30 percent. But thanks to The Spruce’s audience tripling over the past year to 30 million unique visitors in January, according to comScore, revenue grew 40 percent year over year in the fourth quarter. Direct-sold advertising is on pace to increase in the first quarter compared to last year’s fourth quarter. The company wouldn’t share specific dollar figures.

“There was a lot of doubt we could make hay in this space because it’s so crowded,” Dotdash CEO Neil Vogel said. “But the winds of what marketers and advertisers want change all the time. And the winds have blown in our direction.”

Continue reading the original article at Digiday.

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