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Toy Box Among Electus International’s MIPCOM Highlights

October 11, 2017
BY World Screen -Joanna Padovano Tong

Next week in Cannes, Electus International is slated to showcase a variety of original and third-party titles spanning various genres, including the competition format The Toy Box.

The Toy Box gives talented designers the chance to see their toy concept brought to life by Mattel and sold at Toys”R”Us. The American version is produced in association with Mattel and Hudsun Media, and hosted by Eric Stonestreet (Modern Family). The show returns to ABC in the U.S. for a second season this month, and Electus International has the format to offer global buyers.

Continue reading the original article at Electus.

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