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On the verge of a rebrand, launches fourth vertical site

March 2, 2017

The two-decades-old has been trending away from its catch-all website and launching vertical sites over the last year. With the recent introduction of its home site The Spruce and the upcoming travel site TripSavvy, launching this spring, the original will soon cease to exist.

“We’re renaming the whole company,” said Neil Vogel, chief executive officer of the IAC-owned “We will no longer be We’re officially announcing the new name May 2nd at (tech conference) Collision in New Orleans.”

While Vogel and company are ready for a name change, the official name hasn’t been decided on yet. “We’re working on a name. We’re wrestling between a couple,” he said, noting that they will have one soon.

Continue reading the original article at THE DRUM.

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