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What Verywell learned from its first year on its own

July 12, 2017
BY Digiday - Max Willens

When Dotdash — back when it was called About.com — decided to break itself into vertical brands, it knew that it would have to start with health. “We knew we had to start with the biggest, hardest, most important one first,” Dotdash CEO Neil Vogel said.

Now, a little more than a year later, Verywell, the first site Dotdash decided to separate, is attracting around 8 million readers per month, according to comScore. Verywell’s overall multiplatform audience, which also includes traffic from Daily Burn and Cleveland Clinic, ranks eighth in comScore’s health information category, effectively even with MSN Health but still far behind longtime market leaders like WebMD Health (74 million) and Everyday Health (42 million).

Continue reading the original article at Digiday.

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