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Why Match’s Stock Has Caught Fire

October 4, 2017
BY Barron's Next - Emily Bary

About a month ago, Tinder finally gave users a chance to pre-sort their potential matches. With Tinder Gold, users only see people who’ve already liked them. That little paid feature has lit a fire under parent company Match Group’s stock.

Shares of Match have soared 31% since the Gold launch, after the stock treaded water for most of the year. And Match’s shares are up 9% this week alone, as Tinder continues to place highly in the App Store’s rankings of top-grossing apps.

Continue reading the original article at Barron's Next.

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