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About.com Launches Lifewire

Tuesday, October 25, 2016 - 09:30

NEW YORK, Oct. 25, 2016 /PRNewswire/ -- Today About.com unveiled Lifewire (www.lifewire.com), a new technology information site that provides trusted, clear, and actionable tech advice and answers, without the jargon. Lifewire simplifies seemingly complex technology issues and decisions, and offers easy-to-understand solutions.

Lifewire is the third stand-alone media property launched by About.com this year, following health and wellness site, Verywell and personal finance site, The Balance.

Featuring over 16,000 articles written by 40 industry Experts, Lifewire teaches users how to fix what isn't working, buy the right gear, get the most out of their screens and gadgets, and have fun with technology. "Lifewire's distinct voice is a strong differentiator in the market. We ditch the tech-speak and give users solutions in an understandable, personal and approachable way," said Neil Vogel, CEO of About.com.

Lifewire users are educated, tech-savvy, affluent, and use technology to save time and money. And, relative to other leading tech sites, Lifewire has a 50% larger proportion of female users, and its users are significantly more likely to work in tech related fields. Additionally, Lifewire is launching with a full suite of native and branded content offerings, all supported by the creative capabilities of its content studio, IDEA Studio.

Lifewire is the next step in About.com's evolution into a branded premium publisher. "We're incredibly proud of our new brands and our new future," said Neil Vogel. He added, "Whether Health, Finance, or Tech, our properties have a common purpose and value proposition - we demystify unduly complicated subjects and empower users to improve their lives."

About Lifewire

Lifewire helps users get the most out of their technology, so they can get the most out of their lives. As a top-15 tech site, Lifewire provides straightforward, practical advice and teaches users how to best use their screens and gadgets, have fun with technology, fix what isn't working, and buy the best gear for their lives. Lifewire is an About.com brand.

About About.com

About.com is reimagining the way people find expert advice and answers online. Through its premium vertical brands including Verywell, The Balance, Lifewire and its namesake About.com, we help tens of millions of users each month answer questions, solve problems, learn something new and find inspiration on topics they deeply care about.

About.com is an operating business of IAC (NASDAQ: IAC) and part of IAC Publishing, IAC's premium collection of digital publishing brands.

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