About.com Launches The Spruce
NEW YORK, Feb. 22, 2017 /PRNewswire/ -- Today About.com unveiled its new brand The Spruce, (www.thespruce.com), a home site offering practical, real-life tips and inspiration to help users create a home they love. The Spruce is a top-five site in the Home category according to comScore, and features more than 50,000 pieces of Expert-written content covering home decor and design, food and recipes, gardening, family life, crafts and hobbies, and pets.
The Spruce combines inspiration with how-to advice, helping users envision projects and complete what they set out to do. Whether looking to re-tile their bathroom, upgrade their baking skills or conquer their craft, The Spruce shows users how to make it happen. "The Spruce is a fresh take on a Home site where you not only find great ideas for your project, but you can learn the techniques to get it done," said Neil Vogel, CEO, About.com. "The Spruce helps users to create a home they can be proud of and that's uniquely theirs."
The Spruce's clean and modern design provides advertisers the opportunity to align with users that have clearly stated intent and want to take action. "Our capabilities and proprietary data tools leverage years of insights beyond what's available on other home and food sites. We align marketers directly with buying decisions in a safe and trusted environment," said Andrew Gorenstein, President of Advertising and Partnerships, About.com.
The Spruce represents the next step in About.com's evolution from a general interest website to a vibrant collection of premium brands, joining About.com's other stand-alone properties including Verywell (health), The Balance (finance) and Lifewire (tech). As a result of the growth of its branded properties, About.com is now the fastest-growing large publisher, according to comScore.
About The Spruce
The Spruce offers practical, real-life tips and inspiration to help users create a home they love. Whether looking to retile a bathroom, upgrade baking skills, conquer a craft or simply tackle a to-do list, The Spruce shows you how. The Spruce is a top-five site in the Home category, according to comScore, and is an About.com brand.
About.com is reimagining the way people find expert advice and answers online. Through its premium vertical brands including Verywell, The Balance, Lifewire, The Spruce and its namesake About.com, we help tens of millions of users each month answer questions, solve problems, learn something new and find inspiration on topics they deeply care about.
About.com is an operating business of IAC (NASDAQ: IAC) and part of IAC Publishing, IAC's premium collection of digital publishing brands.
Director of Communications, About.com
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