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About.com Launches Standalone Health Brand Verywell

Tuesday, April 26, 2016 - 03:30

NEW YORK, April 26, 2016 /PRNewswire/ -- Today, About.com unveiled Verywell (verywell.com), its new health brand and its first standalone media property.  Verywell takes a human approach to health information, delivering accessible content by top specialists in their fields, and offers a welcome alternative to traditional, hyper-clinical health sites. 

Verywell enters the market as one of the largest ad-supported health destinations.  With more than 50,000 pieces of content, Verywell covers a full spectrum of health and wellness topics ranging from medical conditions such as diabetes and rheumatoid arthritis, to advice on fitness, nutrition, health insurance, pregnancy and more. All of Verywell's content is created by its more than 120 Experts, including doctors, trainers, dietitians and other health professionals. Every medical fact is reviewed and approved by board-certified physicians.

"Verywell is the next step of About.com's brand evolution, and the new home for our great health content," said Neil Vogel, CEO of About.com. "Our prime differentiator is not just our expertise, but also the humanity and relatability that comes from our Expert writers and their deep understanding of health topics that impact people's lives."

In addition, Verywell has added its first senior medical advisor, Dr. David L. Katz, MD, MPH, FACPM, FACP, FACLM, founding director of Yale University's Yale-Griffin Prevention Research Center, current president of the American College of Lifestyle Medicine, and founder of the True Health Initiative. He is an internationally recognized authority on disease prevention, nutrition, weight management, and evidenced-based, integrative medicine and will play an integral role in Verywell's content strategy.

Verywell features a modern, responsive design that is clean and uncluttered on all platforms, and maintains an unobscured focus on diseases and conditions, as well as general wellness.

"Verywell offers the highest value to advertisers through a combination of scale, unrivaled data tools and custom content production, unlike any other health site on the Web," said Brian Colbert, Chief Revenue Officer of About.com.

About Verywell.com
Verywell.com takes a human approach to health and wellness content delivering accessible solutions, and is a welcome alternative to traditional, hyper-clinical health sites.  With more than 50,000 pieces of content written by 120 Experts, Verywell helps over 20 million users to navigate a path to better health each month, and is a top 10 health site.  Verywell is an About.com brand.

About About.com
About.com, a top 20 site, helps millions of users a month answer questions, solve problems, learn something new, or find inspiration on topics ranging from money and tech to cooking and travel. About.com is an operating business of IAC (NASDAQ: IAC) and part of IAC Publishing, IAC's premium collection of digital publishing brands.

Media Contact:
Meredith Worsham
Director of Communications, About.com
mworsham@about.com        
919.280.9541 - Mobile
212.204.2617 - Office

SOURCE About.com

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