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About.com’s New Personal Finance Brand “The Balance” to Ring The Nasdaq Stock Market Opening Bell

Tuesday, September 6, 2016 - 10:00

What: “The Balance,” a new personal finance brand launched today by About.com will visit the Nasdaq MarketSite in Times Square. The Balance simplifies and demystifies personal finance by delivering clear, practical advice to strengthen consumers’ lifelong relationship with money.

About.com is an operating business of IAC (Nasdaq:IAC) and part of IAC Publishing, IAC's premium collection of digital publishing brands.

In honor of the occasion, CEO of About.com and The Balance, Neil Vogel and Jean Chatzky, financial editor for NBC’s “Today Show”, host of the podcast “HerMoney” and senior editor for The Balance will ring the Opening Bell.

Where: Nasdaq MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When: Wednesday, September 7, 2016 – 9:15 a.m. to 9:30 a.m. ET

The Balance Media Contact:
Meredith Worsham
Director of Communications, About.com
(212) 204–2617
mworsham@about.com

Nasdaq MarketSite:
Emily Pan
(646) 441-5120
emily.pan@nasdaq.com

Webcast: A live stream of the Nasdaq Opening Bell will be available at: https://new.livestream.com/nasdaq/live or http://www.nasdaq.com/about/marketsitetowervideo.asx

Photos: To obtain a hi-resolution photograph of the Market Open, please go to http://business.nasdaq.com/discover/market-bell-ceremonies and click on the market open of your choice.

About The Balance

The Balance (thebalance.com) simplifies and demystifies personal finance by delivering clear, practical advice to strengthen consumers’ lifelong relationship with money. As a top-13 personal finance site, The Balance makes money personal by providing friendly and easy-to-understand financial information so users can earn more, spend smarter, invest well and build a more secure future. The Balance is an About.com brand.

About About.com

About.com is reimagining the way people find expert advice and answers online. Through its premium vertical brands including Verywell, The Balance and its namesake About.com, we help millions of users answer questions, solve problems, and find inspiration on topics they deeply care about.

About Nasdaq

Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. Nasdaq is home to more than 3,700 listed companies with a market value of approximately $9.3 trillion and nearly 18,000 corporate clients. To learn more, visit: nasdaq.com/ambition or business.nasdaq.com.

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