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Atlanta Braves and Ticketmaster Introduce Innovative Will Call Technology at Turner Field in Effort to Improve Fan Experience

Thursday, August 12, 2004 - 06:29

In an effort to better serve Atlanta Braves fans, reduce ticket will call lines and improve the overall fan experience, the Atlanta Braves will be the first team in Major League Baseball to introduce Ticketmaster's innovative will call technology, allowing fans to pick up their Braves tickets at six Will Call Kiosks, located adjacent to the ticket box office and 755 Club Lobby.

"The Braves are excited to lead our industry in providing this easy-to-use technology to fans picking up their tickets at Turner Field," said Derek Schiller, Braves Senior Vice President, Sales and Marketing. "Ticketmaster's new kiosks give our fans the fastest and most convenient way to pick up their will call tickets. Electronic kiosks have proven to be effective in many other businesses, and we're glad to offer our fans another option to make their game experience more enjoyable."

Fans who purchase Braves tickets via,, or Ticketmaster charge-by-phone can utilize the new technology by inserting the credit card used at the time of purchase into the Will Call Kiosk, which in turn will dispense the tickets. Fans that purchase the Braves popular MasterCard Grand Slam Value Plan will be able to access their game tickets, as well as their vouchers for coke, hotdog, Braves yearbook, and parking pass through the Kiosk. Fans that have purchased their tickets through means other than, or Ticketmaster charge-by-phone or fans picking up guest tickets should continue going to the regular box office will call windows or media/player will call.

"The Braves are taking convenience to a higher level through the introduction of the new Will Call Kiosks, and we are pleased to have developed this technology for their fans," said Karen Swope, Senior General Manager, Ticketmaster Southeast. "The launch of this technology has set a new bar in fan convenience at Turner Field and through their efforts, the Braves have opened the door to providing similar creative solutions to sports fans across the league."

The fast, simple, and convenient technology will be available for the Braves upcoming homestand, starting Tuesday, August 10th, with the first of three games against the Milwaukee Brewers and a three-game weekend set with the St. Louis Cardinals.

The Atlanta Braves, a division of Turner Broadcasting System, Inc., is Major League Baseball's winningest franchise since 1991. Since then, Braves teams have earned a record 12 consecutive division championships, five National League pennants and a World Series title. Based in Atlanta since 1966, the Braves franchise is the longest continuously operating franchise in Major League Baseball. Atlanta Braves games are carried nationally on TBS Superstation and regionally on Turner South.

Ticketmaster, the world's leading ticketing company, sold 100 million tickets valued at $4.9 billion in 2003, through, one of the largest e-commerce sites on the Internet, more than 3,300 retail Ticket Center outlets and 19 worldwide telephone call centers. Ticketmaster serves more than 8,000 clients worldwide and acts as the exclusive ticketing service for hundreds of leading arenas, stadiums, performing arts venues, and theaters and is the official ticketing provider and supporter of the Athens 2004 Olympic Games. Ticketmaster is headquartered in West Hollywood, California and is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

For further information, please contact Meagan Swingle for Atlanta Braves, +1-404-614-1535,; or Kandus Simpson, +1-310-360-2321,, or Ina Murdock, +1-310-360-2322,, both of Ticketmaster.

SOURCE: Ticketmaster; Atlanta Braves

CONTACT: Meagan Swingle for Atlanta Braves, +1-404-614-1535,; or Kandus Simpson, +1-310-360-2321,, or Ina Murdock, +1-310-360-2322,, both of Ticketmaster

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