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AT&T Interactive and Citysearch Expand Relationship

Wednesday, May 5, 2010 - 04:30

WEST HOLLYWOOD, Calif. and GLENDALE, Calif., May 5 /PRNewswire/ -- AT&T Interactive and Citysearch, an operating business of IAC (Nasdaq: IACI), today announced a distribution agreement under which sponsored listings from YP.COM - the new YELLOWPAGES.COM, have the opportunity to be displayed across CityGrid, Citysearch's local content and advertising network. This reciprocal agreement builds on the existing relationship between Citysearch and AT&T Interactive where Citysearch listings, user reviews and editorial content have the opportunity to be displayed on YP.COM.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20081119/LAW061ALOGO-b)

Through the new distribution agreement, YP.COM advertisers have the opportunity to extend their exposure among local consumers who are searching on Citysearch or other CityGrid publisher web properties. As part of the relationship, CityGrid reseller partners also have access to distribution across YP.COM.

"The expansion of our partnership with AT&T Interactive is an opportunity for two leading names in local to offer additional value to both advertisers and consumers," said Jay Herratti, CEO, Citysearch. "By combining AT&T Interactive's massive sales organization with the reach of CityGrid, local advertisers will be able to reach millions of consumers across a variety of local properties."

"The local marketplace is an increasingly attractive and effective opportunity for advertisers to reach ready-to-buy consumers," said David Krantz, president and CEO of AT&T Interactive. "Combined with the reach of AT&T Interactive's comprehensive local ad network, our collaboration with Citysearch supports our long-time commitment to drive qualified leads for our advertisers across the web and other high-trafficked platforms including IPTV and mobile."

Citysearch

Citysearch, LLC is a leading online local media company, meeting the changing needs of consumers, publishers and local advertisers. Citysearch, LLC enables consumers to stay connected with access to neighborhood restaurants, bars, shopping, beauty and professional services information nationwide through its premium local brands, which include Citysearch.com, Urbanspoon and InsiderPages. The largest local content network, CityGrid, connects consumers and merchants across the Web, by distributing local content to publishers. Citysearch, LLC is an operating business of IAC (IACI). For more information, visit www.citysearch.com or follow us at www.twitter.com/citysearch

About AT&T Interactive

AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that encourage consumers to discover local and engage with businesses across the devices and interactive platforms they use most - including online, mobile, and TV. AT&T Interactive consumer brands include YP.COM, buzz.com, YPmobile and Keen.com while its publisher network offers extended distribution of up to 54 million monthly unique visitors.*

*comscore Feb 2010 Yellowpages.com Network - Potential Reach Unified Measurement

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz  to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Media Contacts:


Jodi Bart, AT&T Interactive

Phone: 512-495-7173

E-mail: jbart@attnews.us


Brandi Willard, Citysearch

Phone: 310.775.3738

Email: Brandi.willard@citysearch.com



SOURCE Citysearch

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