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Children Charities Benefit Financially Thanks to Casual Gamers

Monday, April 20, 2009 - 03:00

St. Jude's Children's Hospital, Victory Junction Gang and Other Important Charities Reap Cash Benefit from Monthly Gaming Competition


WHITE PLAINS, N.Y., April 20 /PRNewswire/ -- The idea of playing games for charity is so simple, so fun, and perhaps so unbelievable, it could have come from a child. But a real-life program started recently by is doing just that -- allowing thousands of people to play casual games online on behalf of their favorite charities and causes. And in March, two notable children's charities were the happy cash recipients of these gamers' generosity.


The IWON® Team Challenge charity program donates money each month to the six charities or community organizations with the most coins earned by their team members while playing any of over 100 free games on


Topping March's national charity competition, The St. Jude Children's Research Hospital received $5,000 through the efforts of a loyal IWON team of online game players. One of the world's premier medical centers, St. Jude Children's Research Hospital is dedicated to finding cures for children with catastrophic diseases through research and treatment.


The Victory Junction Gang, a year-round camp located in Randleman, North Carolina that serves children (ages 7 to 15) with a variety of health issues, also received $5,000 from an IWON member-created team playing on behalf of the Camp. During the summer, the Camp offers week-long, disease-specific sessions with up to 128 kids per session. During the fall, winter and spring, family weekends are offered with 32 families per weekend.


Other March cash winners in the national team category were Best Friends Animal Society, the country's largest sanctuary for abused and abandoned animals, and Doctors Without Borders. Among IWON member-created groups, the team in support of Wounded Warriors took second place and a $2,000 prize, while the third place Heavenly Angels won $1,000.


How To Play Games for Charity

Participating in the IWON Team Challenge requires only that users complete a free registration form on, then choose the team they wish to join from a list of national or community designated charities. They may also create a new team within the community's Member-Created Teams category.


Coins earned by participants while playing's free games count toward their team's monthly total. The teams with the highest coin tallies at month's end are then named the winners. The more people who join a player's team and the more games they play, the more coins their team receives.


What's more, players can also redeem their coins for member-only sweepstakes entries. So while users may be playing on behalf of a charity team, they are also eligible to win their own prizes. After all, the economy is impacting more than just charities.


About Mindspark

Mindspark Interactive Network, Inc., a wholly owned business of IAC , is a leading developer of social networking applications, informational websites and portals that enable users to creatively and visually express themselves online. Mindspark brands include Zwinky®, Zwinky Cuties™, Girlsense®, Smiley Central®, Webfetti™, IWON®, Vimeo™, Life123™, Green®, Kazulah™, Popular Screensavers™, MyFunCards™, Cardboiled™, Cursor Mania™, as well as the Excite® portal.


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