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Citysearch Launches 'CityGrid Complete' for Local Businesses

Monday, March 8, 2010 - 01:00

WEST HOLLYWOOD, Calif., March 8 /PRNewswire/ -- Citysearch LLC, an operating business of IAC (Nasdaq: IACI), today unveiled CityGrid Complete: a comprehensive online advertising solution for local businesses. CityGrid Complete gives local businesses unprecedented reach across CityGrid's network of 100 web and mobile partners, complete with search engine optimization and marketing. CityGrid Complete was made possible through a strategic partnership and investment in OrangeSoda, a leading provider of online search marketing services known for their expertise in search engine optimization.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081119/LAW061ALOGO-b)

The first of its kind, CityGrid Complete is the online advertising solution that gives local businesses the ability to reach millions of consumers monthly by building customizable content ads that are distributed across the web. In addition to content ads, CityGrid Complete includes SEO services designed to drive consumers from all the major search engines directly to their own websites. CityGrid Complete customers also receive access to an integrated web-based dashboard allowing advertisers to actively monitor and manage their campaigns, ensuring they receive the highest quality leads for their advertising budgets.

"Whether it's driving new customers to our advertisers from major search sites or mobile applications, CityGrid Complete is about delivering local businesses the highest quality leads for the best value," said Jay Herratti, CEO of Citysearch. "By combining the distribution power of CityGrid with OrangeSoda's platform, every small business in America now has access to a one-stop local advertising solution with SEO strategies and tactics that historically required a large dedicated team of experts."

Investment in OrangeSoda

To build CityGrid Complete, Citysearch invested in OrangeSoda because of their expertise in building cost effective search engine optimization and marketing solutions designed specifically for small businesses. Since launching in late 2006, OrangeSoda has provided search engine optimization and marketing services to thousands of companies.  Their customers range from local small businesses to large corporations with local outlets including International Truck, Remax and Jiffy Lube.

"Every search engine has introduced local directory listings prominently in their organic search results and this has given small businesses another way to get featured in the search engine results real estate," said Jay Bean, CEO of OrangeSoda. "For over 15 years, Citysearch has helped small businesses gain exposure on other websites, and now they want to help small businesses gain better exposure through organic search results. By bundling our expertise and tool set with CityGrid, we are offering small businesses a revolutionary local online advertising package that no other company offers."

For more information on CityGrid Complete, local businesses can call 1-866-649-1055.

About CityGrid

In January, Citysearch unveiled CityGrid, the largest content and advertising network for local.  CityGrid aggregates advertisers from multiple partners, enhances their listings' content, and distributes them through a pay-for-performance ad engine to a large audience through partner websites.  CityGrid aggregates more than 500K paying advertisers, enhanced listings and content for 15M businesses, and reaches more than 140M unique users across 100 web and mobile sites.

About Citysearch

Citysearch LLC is the leading online local media company, meeting the changing needs of consumers, publishers and local advertisers. Citysearch LLC enables consumers to stay connected with access to neighborhood restaurants, bars, shopping, beauty and professional services information nationwide through its premium local brands, which include Citysearch.com, Urbanspoon and Insider Pages. The largest local content network, CityGrid, connects consumers and merchants across the Web, by distributing local content to publishers. Citysearch LLC is an operating business of IAC (NASDAQ: IACI). For more information, visit www.citysearch.com

For more information contact:

Brandi Willard for Citysearch

310-775-3738 or brandi.willard@citysearch.com


SOURCE Citysearch

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