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Cleveland Browns Announce New Ticketing Initiatives With Ticketmaster

Friday, August 8, 2003 - 04:42

Ticketmaster, the world's leading ticketing company, and the Cleveland Browns announced today that they have signed a multi-year extension to their existing ticketing agreement that will make Cleveland Browns Stadium the largest state-of-the-art venue and team technology installation. Ticketmaster will continue to sell and distribute single game tickets to all Browns games, and the Browns will now use the Archtics® system to manage the season and group ticketing efforts.

"We feel it is necessary to give our fans the latest in technology so that they may have the best possible ticketing experience, from the time their ticket is purchased to when they walk through the gate," said Kofi Bonner, executive vice president and CAO of the Cleveland Browns.

"The Ticketmaster arrangement will allow us to immediately provide extensive on-line functions to our fans, improve access to our general and premium seat entrances by the introduction of the new electronic ticketing technology, and expand our customer relationship abilities."

Highlighted in the new technology agreement are the installations of Ticketmaster's Archtics®, AccountManager and AccessManager products. With the installation of AccessManager, Ticketmaster's new state-of-the-art automated access control ticketing system, the Browns will have the ability to validate event tickets in real-time, expedite replacement of lost tickets, monitor entry traffic in real-time, eliminate wrong day event tickets and authenticate event admissions. Also included is Ticketmaster's AccountManager service for Browns season ticket holders, providing the added conveniences of managing and renewing season ticket accounts online and making payments online.

"We are extremely happy to be extending our relationship with our technology-driven partners at the Cleveland Browns," said John Pleasants, president and CEO of Ticketmaster. "It is with great excitement that we enhance our ticketing agreement to include our advanced suite of technology products. We are confident that these technologies will effectively work to drive their business by filling seats and satisfying their consumers' needs. It's a win-win for season ticket holders and sports fans."

Initiatives include the ability for season ticket holders to maximize use of their tickets by forwarding tickets they are unable to use to another person electronically. This new integrated technology foundation features real-time barcode authentication combined with ticketFast™ electronic delivery, providing a secure, easy-to-use service for fans.

The Browns are the 27th National Football League (NFL) team to sign with Ticketmaster for ticketing related services and join a growing list of NFL teams to deploy Ticketmaster's full suite of products technologies.

About Ticketmaster

Ticketmaster, the world's leading ticketing company, sold more than 95 million tickets valued at more than $4 billion in 2002, through www.ticketmaster.com , one of the largest e-commerce sites on the Internet, more than 3,500 retail Ticket Center outlets and 19 worldwide telephone call centers. Ticketmaster serves more than 8,000 clients worldwide and acts as the exclusive ticketing service for hundreds of leading arenas, stadiums, performing arts venues, and theaters and is the official ticketing provider and supporter of the Athens 2004 Olympic Games. Ticketmaster is headquartered in West Hollywood, California and is an operating business of InterActiveCorp (NASDAQ: IACI).

About the Cleveland Browns

The Cleveland Browns are an equal opportunity employer committed to providing a competitive and championship caliber team on the field while also enriching the Northeast Ohio community. The Browns support numerous charitable and community related initiatives, and the Cleveland Browns Foundation - founded as the philanthropic arm of the franchise in 1998, surpassed $1 million dollars in donations in the spring of 2003. The Cleveland Browns originated in 1946 and are one of the National Football League's most historic franchises. The Browns have 15 former players enshrined in the Pro Football Hall of Fame, the fifth most in NFL history, and have reached the NFL Championship Game eleven times while capturing the title in 1950, 1954, 1955 and 1964.

SOURCE: Ticketmaster

CONTACT: Kandus Simpson of Ticketmaster, +1-213-639-8821,
kandus.simpson@ticketmaster.com; or Todd Stewart of Cleveland Browns,
+1-440-891-5000, tstewart@browns.nfl.com

Web site: http://www.ticketmaster.com/

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