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CollegeHumor Media Announces the Acquisition of SportsPickle.com

Thursday, March 26, 2009 - 06:00

New Vertical to Expand Reach of the CollegeHumor Brand

 

NEW YORK, March 26 /PRNewswire-FirstCall/ -- CollegeHumor Media, a collection of leading online entertainment companies operated by IAC , today announced the acquisition of SportsPickle.com, expanding CollegeHumor Media's portfolio of content sites that appeal to the young adult male demographic. Terms of the deal have not been disclosed.

 

Created as a sports humor and satire site by DJ Gallo, SportsPickle.com's content has attracted a loyal audience ripe for expansion across the CollegeHumor Media properties. Known for its funny, entertaining and original content appealing to both consumers and advertisers, CollegeHumor Media caters to the same demographic of males age 18-24, showcasing the natural synergies between both brands.

 

"The acquisition of SportsPickle.com will catapult the CollegeHumor brand into the sports space, adding yet another vertical layer of appeal to our core audience," said Josh Abramson, President of CollegeHumor. "DJ's editorial talent is unmatched when it comes to comedy and sports and we're excited to bring his voice to the CollegeHumor audience."

 

"CollegeHumor Media is regarded as one of the most successful pioneers in creating content that consistently appeals to a notoriously fickle demographic," said DJ Gallo. "By joining forces, we can further enhance this appeal to an expanded user base without sacrificing tone or quality of content."

 

Over the next few months, CollegeHumor will redesign SportsPickle.com in order to enhance existing site features and functionality. DJ Gallo will continue to lead the editorial direction of the site in conjunction with the CollegeHumor Media management team.

 

About CollegeHumor Media

CollegeHumor Media, comprised of CollegeHumor.com, TodaysBigThing.com, and SportsPickle.com is a collection of leading online entertainment companies operated by IAC targeting a core audience of young males age 18-24. CollegeHumor Media delivers daily comedic content, including videos, pictures, articles and jokes, created and/or curated by the CollegeHumor staff. Attracting more than 6 million monthly uniques and generating more than 90 million monthly page views (Nielsen/Net Ratings November 2008), CollegeHumor Media provides online advertisers across a variety of categories with an efficient vehicle for reaching the desirable young adult demographic.

 

About IAC

IAC operates more than 35 leading and diversified Internet businesses across 40 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.

 

About SportsPickle.com

SportsPickle.com, a unit of CollegeHumor Media which is an operating business of IAC , is repeatedly hailed as one of the funniest sites on the web. The sports humor and satire site has been named one of the Top 100 Websites by "Shift" magazine. St. Martin's Press released a SportsPickle branded book in 2007. SportsPickle has grown strictly on word-of-mouth since DJ Gallo founded it out of college. Gallo also provides sports humor and satire content to ESPN.

 

    Contacts

    IAC
    Leslie Cafferty
    212-314-7326
    Leslie.cafferty@iac.com

    SportsPickle:
    DJ Gallo
    info@sportspickle.com

SOURCE: CollegeHumor Media

Web site: http://www.iac.com/

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