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Electus Digital's CollegeHumor Joins the Movember Moustache Movement as Exclusive Digital Content Partner for the 2014 Campaign

Wednesday, October 1, 2014 - 19:45

NEW YORK, Oct. 2, 2014 /PRNewswire/ -- Groundbreaking entertainment brand CollegeHumor is proud to join the Movember movement as the exclusive digital content partner for The Movember Foundation's annual campaign to change the face of men's health. CollegeHumor will release three new original comedy videos inspired by the campaign, and will also support Movember through a series of original editorial and social media posts designed to encourage participation in the fundraising effort which challenges men to start clean-shaven on November 1st and grow just a moustache for 30 days, getting friends, family and colleagues to donate to their moustache-growing efforts. All related content will live on a dedicated Movember hub on CollegeHumor.com

Actor Samuel L. Jackson narrates the first of CollegeHumor's three Movember videos, "Why You Should Register for Movember," which was released today. Two more Movember-themed original videos will be released throughout the month of October in order to raise awareness of the cause and drive participation for the initiative.

In addition to posting original videos and editorial content, CollegeHumor will leverage its network of websites, YouTube channels and social media platforms throughout the campaign to help spread the Movember message and drive activations around the organization's effort to save and improve the lives of men affected by prostate cancer, testicular cancer and mental health problems. As they have in years past, CollegeHumor has formed a Movember Team for employees who wish to actively participate in the fundraising.

"Movember's sensibility aligns extremely well with the CollegeHumor brand, and we are thrilled to have this opportunity to leverage humor to help raise awareness and generate funds for such an important cause," says Mike Mobley, Vice President of Media Sales for Electus Digital. "We're excited to be an official Movember partner this year and hope our fans and many others sign up to support the effort and grow a moustache along with us next month."

"We at Movember are big fans of CollegeHumor," said Mark Hedstrom, Country Director at Movember. "Their talent for creating hilarious and engaging content will inspire our community and their moustache-growing efforts."

To follow CollegeHumor's support of Movember, visit www.collegehumor.com/movember and please be sure to register to participate in Movember at www.movember.com.

About CollegeHumor
Founded in 1999, CollegeHumor.com offers daily comedic content through videos, pictures, articles and jokes, both created and curated by the CollegeHumor staff. CollegeHumor's popular sketches and series have generated more than 4 billion views, and earned CollegeHumor 13 Webby Awards and an ECNY Award, among others. CollegeHumor is part of Electus Digital, the digital creative and distribution arm of IAC's Electus, which specializes in creating entertaining content for digital, TV, and film platforms across comedy, music, gaming, food and urban lifestyle categories, and provides full-service branded and third party creative production services.

About Movember
The Movember Foundation's vision is to have an everlasting impact on the face of men's health. We do this by getting men to grow moustaches during Movember (the month formerly known as November) to spark conversation and raise funds for prostate cancer, testicular cancer and mental health. Together with the Movember community we have raised over $550 million, and has over 800 world-class programs in 21 countries. We're committed to changing the face of men's health and won't stop growing as long as serious men's health issues remain.

Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.

SOURCE CollegeHumor

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