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Entertainment Publications Announces Marketing Partnership with Hotwire.com

Thursday, July 15, 2004 - 03:00

Entertainment Publications -- the industry leader in consumer savings and merchant promotions (http://www.entertainment.com/ ) -- today announced a marketing partnership with Hotwire.com , a leading discount travel site.

Through the partnership, Entertainment will offer its customers a $30 rebate on a $95 travel purchase made via the Hotwire web site. This discount extends to any flight, hotel, car rental or vacation package purchase. It will be featured in every edition of the 2005 Entertainment® book, published in more than 160 North American markets, and on http://www.entertainment.com/ as part of an online savings subscription.

Each Entertainment® book edition and online savings subscription contain local discounts of up to 50% on everything from restaurants, movies and family attractions to grocery shopping, dry cleaning and car repairs. Entertainment members also have access to savings of up to 70% off at more than 9,000 hotel properties worldwide and enjoy significant discounts at trusted national brands like McDonald's®, Ace Hardware, The Sharper Image and Hollywood Video.

Ty Shay, chief marketing officer at Hotwire, said the company decided to partner with Entertainment because the partnership offers Hotwire a significant opportunity to reach a large pool of new customers who share similar mindsets on value and savings.

"This is a fantastic opportunity for Hotwire to tap into the more than eight million budget-minded consumers who buy Entertainment books every year," he said. "Hotwire is designed for travelers whose first priority is price and Entertainment targets people who want to save money, so it's a natural synergy between two IAC companies that creates additional value for our customers."

Entertainment and Hotwire are both operating businesses of IAC/InterActiveCorp (NASDAQ: IACI), the world's leading multi-brand interactive commerce company whose portfolio of businesses also includes Ticketmaster, HSN, Expedia, Hotels.com, Match.com and several additional well- known brands.

"We're excited to be able to provide Entertainment customers -- who are already accustomed to finding great travel savings in through Entertainment -- with yet another way to save substantially on travel," said Terry Clark, executive vice president of Partnership Marketing for Entertainment. "We anticipate that the Hotwire offer is going to be a big hit in 2005."

About Entertainment Publications

Headquartered in Troy, Mich., Entertainment Publications is the industry leader in consumer savings and merchant promotions. The company is best known for the popular Entertainment® book and its industry leading website, http://www.entertainment.com/ . These products comprise a membership savings package that offers consumers 50% savings on the things they do every day -- from dining out to movies to grocery shopping to car repairs -- and up to 70% off at more than 9,000 hotels worldwide. More than eight million memberships are sold annually.

Founded in Detroit, Mich., in 1962, Entertainment Publications has expanded to serve more than 160 major markets and does business approximately 64,000 local merchants and national retailers representing 215,000 North American locations.

About Hotwire

Hotwire.com is a leading discount travel site with consistently lower prices on airline tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in 2000, Hotwire negotiates deep discounts from its travel suppliers to help distribute their excess inventory. For more information, visit http://www.hotwire.com/ .

Entertainment Publications and Hotwire.com are both operating businesses of IAC/InterActiveCorp (NASDAQ: IACI)

The 2005 Entertainment® book will be available via http://www.entertainment.com beginning in August 2004.

SOURCE: Entertainment Publications

CONTACT: Jennifer L. Foss, Director of Communications of Entertainment
Publications, +1-248-404-1528, jfoss@entertainment.com

Web site: http://www.entertainment.com/
http://www.hotwire.com/

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