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Evite Scares Up Record Number of Halloween Parties

Monday, October 29, 2007 - 02:05

LOS ANGELES, Oct. 29 /PRNewswire/ -- Evite, the leading social event planning service on the Web, proves that Halloween bashes are bigger than ever. More than 100,000 Halloween parties were planned this year using Evite to send spook-tacular online invitations to over 4 million guests, a 22%+ increase over last year.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20071029/LAM085-a)
  (Photo:  http://www.newscom.com/cgi-bin/prnh/20071029/LAM085-b)

Overall, Halloween continues to be a growing business with more than $5 billion in costumes, candy and party supply sales in 2007 (Source: the National Retail Federation). More than 30% of party store sales are now generated by Halloween alone (Source: the National Retail Federation), further confirming how big the holiday has become for seasonally driven businesses.

By using Evite to plan their Halloween festivities, hosts have access to countless party planning ideas in addition to the creative online invitations for which Evite is so well known. According to Evite Editor and Trend Expert, Eva Ingvarson, Halloween is one of Evite's highest-volume holidays. Said Ingvarson, "Halloween really brings out party hosts' creativity, and Evite offers them lots of inspiration through our party-planning guides and new party blog."

Ingvarson continued, "This year, some of our favorite Halloween party ideas we've seen from Evite users range from innovative spins on the traditional haunted house scare-fests, such as "A Night to Dismember" and "Circus of Death, Sideshow of Terror," to food-focused get-togethers like "October Stew and Witches Brew!" and "Annual Witches Tea." We also saw a lot of clever themed costume parties - like "Celebrity Look-a-Likes" and "Heaven and Hell" - which are a great way for hosts to add a unique twist to their parties while giving guests some help with their costume selection."

Evite's easy-to-use invitation tool lets hosts choose from over 30 haunting (or happy) Halloween design templates or create their own design using hundreds of easy point-&-click options and personal photos. According to Ingvarson, "Some of Evite's most popular invitations this year were our new scary, photographic designs. Our wicked "Do You Dare" jack-o'-lantern and menacing "Halloween Skull" designs were particularly big crowd favorites."

URL for Do you Dare --

(NOTE: To view this site, please copy and paste the link into a new browser) http://www.evite.com/app/invitations/create/event.do?isNew=false&template=do_y ou_dare&eventType=halloween_adults&productPos=1%3A4

URL for Halloween Skull --

(NOTE: To view this site, please copy and paste the link into a new browser) http://www.evite.com/app/invitations/create/event.do?isNew=false&template=hall oween_skull&eventType=halloween_adults&productPos=1%3A5

Evite provides users with everything they need to throw a great Halloween event, with not only its free online invitations, but also creative theme ideas, fun party activities, helpful planning checklists, a budget estimator, and even a drink calculator to make sure hosts don't run out of their witches' brew.

About Evite

Evite is the leading social event planning service on the Web facilitating more than 15 million invitations to more than 450,000 events each month. With Evite, hosts become the life of the party by having access to everything needed to throw a great event, including complete social planning and creative party theme ideas, free online invitations, planning checklists and other tools. Evite makes planning easy and saves hosts both time and money. Launched in 1998, Evite is headquartered in Los Angeles. Evite is a Web property of IAC Search & Media, a wholly-owned business of IAC (NASDAQ: IACI).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071029/LAM085-a
http://www.newscom.com/cgi-bin/prnh/20071029/LAM085-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6,7
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Evite

CONTACT: Lariayn Payne of Evite, +1-310-360-4657,
lariayn.payne@evite.com

Web site: http://www.evite.com/

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