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BACK Introduces a Social Event Planning Service to Help With Consumers' Party Planning Needs, from Appetizers to Invitations

Tuesday, January 31, 2006 - 04:16

LOS ANGELES, Jan. 31 --®, the market leader in online invitations, today launched a new social event planning service, taking Evite beyond online invitations to create the best online resource for planning any social event. The redesigned site includes useful tools, content, planning guides and expanded online invitation features designed to help both the novice and experienced host throw a great event. "Whether you're hosting a birthday party or book club, event planning information is scattered throughout the Web with no single source that brings it all together," said Jessica Landy Raymond, senior director of product development at "Now, with new tools and content, is a one-stop-shop for planning any social event, complete with everything needed to throw a fabulous event."


With more than seven million registered users, is the top online destination for invitations. A free service, estimates it saves party planners millions of dollars in paper invitations and postage each month. With new tools and content, the site will help hosts be more successful while saving even more money and time.

Like Having Your Own Personal Party Planner

The redesigned works like a personal party planner, without the cost. Evite guides party hosts through every step of the event planning process -- from deciding on the party basics and inviting guests to preparing the party to finalizing the menu and sending eCard thank-you notes after the event.

Some of the new planning tools include:

-- Checklists for every event. The Checklist tool at helps hosts
keep track of all their party "to dos." This easy and convenient tool
provides hosts with a list of tasks and dates to create a successful
-- Budget Estimator. Before deciding how big to make an event or even
agreeing to be the host, consumers can calculate out how much the
entire event will cost by using's new Budget Estimator. By
simply plugging in event type, number of guests and the duration, the
Budget Estimator can give a true estimate of the overall cost.
-- Invitation flair. With new designs now available, offers
hundreds of options to fit every party. Additionally, the recently
introduced 'Design Your Own Gallery' gives hosts the ability to truly
customize their invitations by uploading images and different design
components, giving real meaning to "the possibilities are endless."
-- Drink Calculator. Whether it is a Super Bowl party or an elegant
dinner, the Drink Calculator offers a real sense of how many beverages
are needed depending on the number of guests and whether light,
average, or heavy drinkers are invited.
-- My Notebook. Save planning ideas, menus, checklists and other relevant
party details in the personalized My Notebook, which helps keep hosts'
party information organized and in one location.
-- eCards.'s free eCards are perfect for sending guests or the
host a thank-you note after a party. Or, invited guests that cannot
attend can send their well wishes for a successful event. The cards
come in thousands of designs for any occasion.

"With more than 125 million invitations sent through last year, has transformed the cost and ease of sending invitations and managing RSVPs," continued Landy Raymond. "We are excited about the potential to do the same for the entire event planning experience."

Extensive Party-Planning Content

The new includes rich planning content designed to answer any party dilemma, drive party inspiration and take the guesswork out of party planning.

-- Themed planning pages. offers recommendations for planning
every type of party, from a baby shower to Oscars night to a Super Bowl
bash to girls night. The site offers nearly 50 theme-inspired pages,
which include themed decor, menus and more.
-- Expert party tips. The site includes expert party etiquette suggestions
from Lesley Carlin, etiquette expert and co-author of the Etiquette
Girls' Books. Carlin offers advice on everything from RSVP etiquette to
advice on how to politely get out of a boring conversation at a party.
-- Great recipes and more. Planning the menu can be the most challenging
part of any event, and makes it simple with pre-planned menus
and recipes perfect for every event's theme.
-- Wine pairing chart.'s wine pairing chart helps take the
guesswork out of wine selection by providing an easy-to-use chart that
makes wine suggestions for nearly any kind of fare.
-- Holiday and celebration guide. Need a reason to party? With the Holiday
and Celebration Guide, gives dozens of reasons by listing
events and holidays month-by-month.
-- Location listings. can also help hosts find the perfect place
for their event, in any city across the U.S. The site lists rated and
reviewed places by zip code and can suggest hot spots, local favorites
and regional events.

About is the leading social event planning site on the Web, facilitating more than 10 million invitations to more than 300,000 events each month. offers everything a host needs to throw a great event, from free online invitations to planning checklists to a budget estimator and drink calculator. makes planning easy, saving hosts time and money. Launched in 1998, is headquartered in Los Angeles. is an operating business of IAC/InterActiveCorp (Nasdaq: IACI - News).

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