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Growing Number of Consumers Use Internet to Find Residential Contractors

Wednesday, May 25, 2005 - 01:00

ServiceMagic®, Inc. (www.servicemagic.com), the leading service connecting homeowners with prescreened and customer-rated residential contractors, reported today that it has now helped over 3 million homeowners in the United States find a local home service professional. During the month of April, over 156,000 consumer service requests were submitted, representing a 23 percent increase over the same month last year. Top requests for April 2005 included maid service, landscaping and adding an addition to a home.

Finding a reputable contractor through the yellow pages can be tough. According to The National Association of Consumer Agency Administrators, complaints about home improvement contractors topped the list of consumer complaints in 2004. ServiceMagic reduces the frustration and risk associated with finding a quality contractor by allowing consumers to submit a free request online and match to several local prescreened contractors. The service has amassed over 125,000 Ratings & Reviews from consumers who have worked with contractors in the service. These Reviews are available for consumer preview prior to hiring.

Over 28 percent of ServiceMagic's traffic now comes from repeat users or word-of-mouth. Consumers cite the ease of finding a reputable contractor as the key reason for returning to the site and telling others about it.

"During the last six years ServiceMagic has proven to be a valuable and important tool for consumers seeking reputable residential contractors and information on home improvement projects," said Rodney Rice, co-CEO of ServiceMagic. "The growth and repeat usage we have experienced confirms that consumers are going online to find local service professionals and that they are finding success with ServiceMagic."

ABOUT SERVICEMAGIC®, INC.

ServiceMagic®, Inc., headquartered in Golden, Colo., is the nation's leading online marketplace connecting homeowners with prescreened and customer-rated home service professionals. Using proprietary technology to match consumer service requests with local service professionals in real time, the company addresses more than 500 different home service needs that range from simple home repairs and maintenance to complete home remodeling projects. In addition, its 31,000 home service professionals are prescreened to help consumers connect with licensed, insured, credible service professionals. ServiceMagic is an operating business of IAC/InterActiveCorp (NASDAQ: IACI). For more information visit http://www.servicemagic.com/.

SOURCE: ServiceMagic, Inc.

CONTACT: Elaine N. Schoch of ServiceMagic, Inc., +1-303-963-8082,
eschoch@servicemagic.com

Web site: http://www.servicemagic.com/

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