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HSN and Dreyer's/Edy's Dish up Free Ice Cream for Tens of Thousands of HSN Viewers

Thursday, June 30, 2005 - 06:00

"Rocky road" or "mint chocolate chip" are not typically top of mind when shopping for chic Nicole Miller fashions or luxurious Paula Dorf cosmetics. However, these are just a few of the many flavorful offerings awaiting viewers when the electronic retailer HSN partners with Dreyer's Grand Ice Cream, Inc. for a month-long, multi-channel promotion celebrating the shopping network's 28th birthday this July.

Starting July 6, and continuing through the end of the month, millions of viewers tuning in for remarkable values during HSN's birthday month are in for a special treat -- the chance to receive a family-size carton of Dreyer's/Edy's® Slow Churned™ Light Ice Cream.

To obtain the free ice cream, viewers should tune in each evening 8 p.m. - midnight (EDT) as HSN show hosts taste-test various flavors of Dreyer's/Edy's popular light ice cream live on the network. At the end of the tasting, a secret key word of the day will be revealed and viewers will be directed to log on to http://www.hsn.com/ , where the first 1000 people to enter the special key word into the site's search engine will receive a certificate, good for a complimentary 1.75-quart carton of Dreyer's/Edy's Slow Churned Light Ice Cream.

"No birthday celebration is complete without ice cream," states Michael Rudich, Director of Strategic Alliances for HSN. "That's why HSN is thrilled to be partnering with Dreyer's/Edy's as we celebrate 28 years of electronic retailing achievement. Loving the customer is a critical part of everything we do here at HSN and giving away ice cream is a great way of showing how much we appreciate our customers, while making them feel they're a part of this special celebration."

"We are delighted to partner with HSN on such a sweet promotion," said Jennifer Steele, Associate Marketing Manager, Dreyer's/Edy's Slow Churned Light Ice Cream. "To top off the exciting news, Dreyer's/Edy's Slow Churned Light Ice Cream has half the fat and one third fewer calories than regular ice cream, yet it tastes just as rich and creamy as regular, giving HSN viewers even more reason to celebrate."

About HSN:

HSN, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), originated the electronic retailing concept in 1977 on a small AM radio station in Florida. The company has since evolved into a global multi-channel retailer on TV, where HSN is now the 4th largest cable television network in the U.S.; the Internet, through http://www.hsn.com/ ; and the Cornerstone Brands portfolio of catalogs including Frontgate, Ballard Designs, Garnet Hill, The Territory Ahead, Travelsmith, Smith and Noble and Improvements. In 2004, HSN generated worldwide consolidated sales of $2.4 billion, answered 66 million calls and delivered 50 million packages worldwide.

About Dreyer's/Edy's:

Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer's in the United States include Grand, Grand Light®, Slow Churned™ Light, Haagen-Dazs®, Haagen-Dazs® Light, Dibs™ Nestle® Drumstick®, Nestle Crunch®, Butterfinger®, Toll House®, Carnation®, Push-Up®, Dole®, Homemade, Fruit Bars, Starbucks®, Skinny Cow®, Skinny Carb Bar™ and Healthy Choice®. The company's premium products are marketed under the Dreyer's brand name throughout the western states and Texas, and under the Edy's name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit http://www.dreyersinc.com/ .

Edy's, the Dreyer's and Edy's logo design, Slow Churned and Homemade, are all trademarks or trade names of Dreyer's Grand Ice Cream, Inc. The Nestle and Haagen-Dazs trademarks in the U.S. are licensed to Dreyer's by Nestle. All other trademarks and trade names are owned by their respective companies and licensed to Dreyer's. NESTLE® DRUMSTICK®, NESTLE CRUNCH®, BUTTERFINGER®, TOLL HOUSE®, CARNATION® AND PUSH-UP® are registered trademarks of Societe des Produits Nestle S.A., Vevey, Switzerland.

SOURCE: HSN

CONTACT: Brad Bohnert, HSN, +1-727-872-7515, or brad.Bohnert@hsn.net; or
Kim Goeller-Johnson, Dreyer's Grand Ice Cream, Inc., +1-510-601-4211, or
kagoelle@dreyers.com

Web site: http://www.hsn.com/
http://www.dreyersinc.com/

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