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HSN and GoldPocket Interactive Partner on Innovative 'Click & Buy' iTV Initiative

Sunday, March 20, 2005 - 19:37

TV and web retailing giant HSN and interactive television technologies provider GoldPocket Interactive have signed an agreement that will supply an unprecedented blend of interactive television and TV shopping to cable systems throughout the U.S., it was announced today. This groundbreaking initiative, powered by technologies developed by GoldPocket Interactive, will provide millions of cable customers the convenience of shopping from the comfort of their home with just a few clicks of their remote control.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050321/FLM015 )

Designed to make shopping on TV as easy as possible, this innovative application will feature one-screen technology to create a user-friendly interactive shopping interface on viewers' TVs. The application developed by GoldPocket will allow viewers to purchase items presented on HSN directly through their set-top boxes.

All iTV viewers with an existing HSN account will be able to order a wide variety of products through the application, including the item currently being shown during the live broadcast, as well as the two items immediately preceding it. Additionally, HSN's daily "Today's Special" will be available for remote control purchase throughout the entire day.

The interactive application will have the same order customization capabilities -- i.e. selection of size, color, quantity and features -- currently available through traditional ordering methods. Order confirmations will appear on the TV screen following each purchase.

"HSN originated the business of TV shopping and is uniquely positioned to launch this amazing 'click & buy' technology to TV shoppers," states Marty Nealon, president of HSN - U.S. "We look forward to the tremendous business potential that iTV offers both HSN and our cable partners, as well as the unparalleled customer service it can provide to our millions of viewers. After careful review of the interactive technologies arena, we decided to partner with GoldPocket based on their innovative open-architecture technology products and strong track record for creating high-end interactive applications."

"We are delighted to be working with HSN," adds Scott Newnam, CEO of GoldPocket Interactive. "Their focus on providing the best customer service shines through every part of the company, including their work on interactivity. This new application will create a completely interactive shopping experience surpassing the limitations of traditional television retail. This product really highlights the potential impact of interactive television on the future of retail."

"HSN is constantly searching for innovative ways to advance the business of TV shopping," says Peter Ruben, HSN's Executive Vice President of Affiliate Relations. "This new initiative is a tremendous step forward in the introduction of interactive commerce to the television industry and we look forward to working closely with our distribution partners to realize its full potential."

About GoldPocket Interactive:

GoldPocket, the leading provider of interactive television technologies in North America, develops and sells products and services that create, manage, and deliver digital and interactive media. The company specializes in high performance advanced media systems used in digital television, PC/TV convergence systems, and wireless networks. The company's customers include most of the world's largest media and distribution companies including Time Warner, NewsCorp, Disney, Viacom, DirecTV, and many television networks including CBS, Fox, NBC, GSN, A&E, History Channel, Spike TV, The WB, Speed Channel, PBS, AMC, TBS Superstation, CNN, Bravo, Fuse, and Lifetime.

About HSN:

HSN, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), originated the electronic retailing concept in 1977 on a small AM radio station in Florida. The company has since evolved into a global multichannel retailer on TV, where HSN is now the 4th largest cable television network in the U.S.; the Internet, through http://www.hsn.com/ ; and catalogs such as Improvements and Home Focus. In 2004, HSN generated worldwide consolidated sales of $2.4 billion.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050321/FLM015
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: HSN

CONTACT: Brad Bohnert of HSN, +1-727-872-7515, or Brad.Bohnert@hsn.net;
or Izet Fraanje of GoldPocket Interactive, +1-310-574-4603, or
ifraanje@goldpocket.com

Web site: http://www.hsn.com/

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