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BACK Reorganizes to Broaden Multichannel Opportunities

Wednesday, January 18, 2006 - 23:00

Kris Kulesza has been named Executive Vice President over, it was announced today by Marty Nealon, President of HSN - U.S. Also announced today were the appointments of Matthew Siegel and Jon Kapplow as Vice President of E-tail Strategy and Vice President of Multichannel Marketing for, respectively.

The new appointments are part of HSN's concentrated efforts to continue growing its TV and online business through strategic multichannel initiatives that benefit both HSN TV and The versatile retail site, which began in 1999, has now grown to represent more than one-fifth of HSN's domestic business.

"Kris, Matt and Jon have all been key contributors to the ongoing development and expansion of HSN's highly successful online business," states Ms. Nealon. "Their proficient strategic skills, combined with a strong mix of merchandising experience and online marketing acumen, will further enhance our ability to serve our growing base of multichannel customers."

In her new role, Ms. Kulesza will oversee all aspects of, including online merchandising, technology and operations for the site. She reports to Ms. Nealon.

Ms. Kulesza joined HSN in 1998 as Vice President of Merchandising, where she led HSN's team of jewelry merchants as they expanded their assortment of products on both HSN TV and In May of 2005, she assumed the role of Senior Vice President of Online Merchandising, where she worked diligently to broaden the site's overall product assortment and infuse a robust multichannel ideology among HSN's vast merchandising team.

Before joining HSN, Ms. Kulesza was part of a turnaround team for People's Jewelers, serving as Vice President of Merchandising. During her four-year tenure there, she was instrumental in the successful relaunch of the Canadian jewelry chain. Prior to People's Jewelers, she was President of Lipton's, a chain of specialty stores featuring women's ready-to-wear.

A native of Toronto, Ontario, Ms. Kulesza received a Bachelor of Commerce degree from the University of Toronto and a Chartered Accountant designation with the Canadian Institute of Chartered Accountants.

As Vice President of E-tail Strategy, Mr. Siegel's responsibilities will broaden to include multichannel project management, technology and e-commerce. In this new role, he will work collaboratively with HSN's various online businesses, including the Cornerstone Brands, to evaluate new opportunities and develop strategies that will benefit the company's overall business. He will continue to oversee the Product, Operations, Content Producer and Analytics teams.

Mr. Siegel joined HSN as Vice President of Product Management in August of 2003, where he developed's popular "when to watch" e-mail program. This innovative shopping alert allows customers to request e-mail reminders of their upcoming favorite shows on HSN TV. He was also responsible for the redesign of the "weekly product review," which provides HSN TV customers the ability to view, in one convenient location, products that have appeared on the shopping network over the past 7 days.

Before joining HSN, Mr. Siegel served as Director of Product Development for an internet startup that offers unlimited video game rentals, where he designed and led the development of their first website. Prior to, he was Director of Product Management for where he redesigned the Ticketmaster checkout process and assisted with the design of TicketExchange, the company's secondary ticket offering. He has also held positions with LivePlanet,, CitySearch and Warner Brothers Studios.

A native of Los Angeles, Mr. Siegel received a Bachelor of Science degree from Northwestern University.

As Vice President of Multichannel Marketing for, Mr. Kapplow will oversee's Multichannel, E-mail Marketing, Credit Card Marketing and Online Marketing teams.

Mr. Kapplow joined HSN as Director of Multichannel Marketing in September of 2004 and was responsible for increasing revenues generated through customer e-mails by 72% and significantly raising the number of multichannel HSN customers through a number of innovative programs. One of the programs he launched is the customer review program called "Customer Picks" that debuted in early 2005.

Before joining HSN, Mr. Kapplow served as Director of Internet and Corporate Marketing for the multi-title catalog and internet retailer Hanover Direct. During his tenure there, he launched and built the company's online search program and conducted major distribution deals, being one of the first to sign on to's third-party network, among others.

A native of Miami, Florida, Mr. Kapplow received a Bachelor of Science degree from the University of Alabama and earned a Master of Business Administration from the Georgia Institute of Technology.

About HSN:

HSN, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), originated the electronic retailing concept in 1977 and has since evolved into a global multichannel retailing giant, offering thousands of unique products in fashion, beauty, home, jewelry and electronics. Customers who shop on HSN can find name brands such as Sony, Kodak, Gateway Computers and Wolfgang Puck Bistro cookware, as well as fashions from Nicole Miller, Nine West and Etienne Aigner. HSN's product offerings can be found across a number of retailing platforms, including TV, where HSN reaches 89 million U.S. households and is now the 4th largest cable television network in the U.S.; the Internet, through its easy-to-use Web site,; and catalogs, with its Cornerstone Brands portfolio of titles including Alsto's, Ballard Designs, Frontgate, Garnet Hill, Improvements, Smith and Noble, The Territory Ahead and TravelSmith. In 2004, HSN generated worldwide consolidated sales of $2.4 billion, answered 66 million calls and delivered 50 million packages worldwide.


CONTACT: Darris Gringeri, +1-727-872-4567, or,
or Brad Bohnert, +1-727-872-7515, or, both of HSN

Web site:

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