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Insider Pages™ Hits Fundraising Milestone Donating $500,000 to Local Organizations and Charities

Monday, February 22, 2010 - 18:25

SAN FRANCISCO, Feb. 23 /PRNewswire/ -- Insider Pages™ (, a subsidiary of Citysearch LLC, an operating business of IAC (Nasdaq: IACI), today announced that its online fundraising program has raised over $500,000 for local and national organizations to date. Launched two years ago as an alternative to traditional fundraising methods and a great way for Insider Pages to collect user reviews from parents, Insider Pages has helped more than 1,700 individuals and groups raise money for non-profit organizations including schools, health-related causes and women's groups.


"We knew that Insider Pages Fundraising would strike a chord but we are really pleased with the overwhelming success it's had in such a short period of time," said Eric Peacock, General Manager, Insider Pages. "Parents are worn out on fundraisers that require them to sell things or ask friends for donations. They'd much rather write reviews of their favorite pediatricians, preschools or kitchen remodelers to raise money because they are used to giving those kinds of recommendations to friends already. It's turned out to be a great source of user reviews for Insider Pages and a nice way for our company to give back."

The Insider Pages Fundraising program enables all types of organizations, from local PTA chapters and mother's clubs to national health-related causes like Susan G. Komen for the Cure® and The Leukemia & Lymphoma Society®, to raise money simply by writing online reviews of local businesses. Groups ask their members and supporters to review local businesses they use and in return Insider Pages makes a donation to their organization for each write-up. In addition to helping raise money for charitable causes, the reviews provide valuable insight to consumers on businesses where word-of-mouth referrals are key, such as doctors, dentists, contractors and preschools.

This unique approach to fundraising has been successful at a time when more people are involved with non-profit organizations but find themselves short of time and money to donate to their favorite charities. With Insider Pages Fundraising, parents can ask their social and professional networks to support a worthy cause without requesting direct donations or undertaking time-consuming activities to raise funds.

"With Insider Pages, we were able to raise $10,000 dollars in three days," said Becky Lange, Director, The Mommies Network. "Traditional fundraising methods would have never allowed us to raise that amount of money as quickly and efficiently as we did but our members really took to this online fundraiser because it was so easy. Our members didn't have to adjust their schedules to show their commitment to a cause."

The average fundraiser lasts three weeks and can raise thousands of dollars, depending on the level of participation. For additional information and guidelines about the Insider Pages Fundraising program, or to read reviews on local businesses, please visit:

About Insider Pages

Insider Pages™ ( is a place where people go to read and post reviews of local businesses and services.   Insider Pages has over 2,000,000 customer-written reviews of local businesses and industry-leading coverage in services relevant to parents and homeowners such as doctors, dentists, contractors, insurance agents, hair stylists and much more. Over six million people visit Insider Pages each month. Insider Pages is a subsidiary of Citysearch, LLC (an IAC operating company) and is headquartered in San Francisco, California.

Media Contact

Jenny Davis, Dotted Line Communications


SOURCE Insider Pages

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