Match And Steve Harvey Launch Delightful: A New Digital Dating Platform For Loveseekers And Lovekeepers
DALLAS, Oct. 9, 2014 /PRNewswire/ -- The Match Group and Steve Harvey announced today that they are teaming up in the name of love to provide a revolutionary dating experience for relationship-minded singles. The collaborative efforts are led by co-founders Steve Harvey, who will serve as the brand's Chief Love Officer by providing custom dating and relationship advice, and Sam Yagan, CEO of The Match Group.
The new site within The Match Group's dating portfolio is aimed at singles focused on finding and keeping love. With Steve's mass appeal, Delightful will be able to target a broad audience of serious-minded, love-seeking singles and is aimed at creating an inclusive community of all races, religions and sexual orientations. Steve has been involved in the site's overall design and personality as well as producing unique content hosted on the site. He will continue to be deeply involved as Delightful adds new and exciting content and features exclusively for its members, which will be accessible through all desktop and mobile platforms.
"Creating Delightful with Match provides me with a tremendous opportunity to help more men and women find love and authentic romantic commitments," said Steve Harvey. "Everyone knows I love a good stage, and Delightful and Match create just that, my largest stage yet to help love-seekers to be delighted again by the prospect of discovering true love."
"I co-founded OkCupid 10 years ago to add a new perspective to the dating landscape," said Sam Yagan, CEO of The Match Group. "Since then, the way we find love has changed dramatically. Now, with Steve Harvey's unique and practical advice, we're focused on bringing together love-minded daters, making Delightful an ideal place for singles to find love and keep it."
Delightful members will have access to a constant stream of new product offerings, customized videos and written articles from Steve Harvey integrated throughout the site. In addition, each member will be able to create a profile, share his or her story (a personalized essay), search for compatible members, and receive matches that they may like based on their stated preferences. With the purchase of a subscription, members will be able to communicate with any other site members that they find interesting.
Steve has built a business on finding and creating humor in everyday life. As an actor, comedian, television and radio personality, talk show host and author, his voice has reached and resonated with the American public, especially his approach to dating and relationships. From advice shared in his critically acclaimed book Act Like a Lady, Think Like a Man and as a compelling personality and media enthusiast, he continues to amass a diverse, growing television and radio audience that seeks out his unique brand of humor and advice.
For years, Steve has been helping people find what they are looking for in love. He understands the desire to find a meaningful relationship, and his goal is to help people get out of the dating game and find true, lasting love with his practical, real advice in today's fast-paced, technology-filled world. Delightful is a trusting environment complemented by Steve's lighthearted and results-focused advice.
Beginning today, singles can sign up for Delightful and enter to win a Delightful sweepstakes prize that includes a trip to Chicago for two to meet Steve Harvey and a complete dating makeover by visiting www.delightful.com/sweeps.
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Odds depend on number of entries received. Only U.S. residents age 18+ and single as of entry date. Sponsor: Mash Dating, LLC, 8300 Douglas Ave., Suite 800, Dallas, TX 75225. Promotion runs from 12:01 A.M. (CST) on Oct. 9, 2014 through 11:59 P.M. (CST) on Oct. 15, 2014. Aggregate retail value of prizes: $4,138. For complete Rules click here: www.delightful.com/sweeps
Created by Steve Harvey and The Match Group, Delightful is the premier dating site for relationship-minded singles. With expert advice from Steve Harvey throughout the dating process, Delightful is designed to help singles find love and keep it. Delightful is an operating business of IAC (Nasdaq: IACI) and is headquartered in Dallas, Texas. For more information, visit http://www.delightful.com