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Match.com Introduces matchTalk™ - a Completely New Way for Members to Connect on the Phone; Category Leader Goes Back to the Future With New, Private Calling Capabilities

Wednesday, November 1, 2006 - 23:00

Match.com, the world's number one dating and relationship site, today launched an innovative new service called matchTalk™. Available exclusively on Match.com, matchTalk™ allows members to connect on any telephone, without sharing their personal contact information until they're ready.

"We set the standard more than a decade ago, when Match.com built a new way to make personal connections through our proprietary, private, double- blind e-mail system," said Jim Safka, CEO of Match.com. "matchTalk™ takes the next step forward, enabling live and anonymous calling between our members."

When Match.com members choose the "talk to him or her" option, they are moments away from connecting over the telephone without ever giving out their phone numbers.

   *  Once a member makes a request to talk and the recipient accepts, both
      are given a unique number that allows them to call each other at
      anytime without revealing their actual numbers.
   *  The shared line is unique to the couple and can be disabled at any
      time if one of the participants is no longer interested in continuing
      conversations.
   *  Caller ID will display the matchTalk™ number, not a personal phone
      number.

In addition to helping members control their personal interactions, matchTalk™ plays an important role in helping people determine whether they have chemistry with someone.

In fact, a majority of people surveyed by Match.com said they knew within 10 minutes of talking on the phone if they had chemistry with an individual, without ever meeting face-to-face(1). And, 84% of matchTalk™ test users said that the sound of someone's voice helped them determine if they wanted to meet in person(2).

matchTalk™ is free for Match.com subscribers, for a limited time. To learn more, visit http://www.match.com/ .

About Match.com

Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 11-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

Match.com is the world's biggest online dating and personals property, according to the November 2005 global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription- based online dating sites in 31 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

(1) Zoomerang Survey of 1116 single Americans, October 2006.

(2) Zoomerang Survey of matchTalk™ beta users, October 2006.

SOURCE: Match.com

CONTACT: Liz Entwistle of Match.com, +1-214-576-9321, or
Liz.entwistle@match.com

Web site: http://www.match.com/

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