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Match.com Japan Extends Leadership Position in Online Dating - Serving Nearly 1 Million Singles in Japan

Friday, October 24, 2008 - 03:03

TOKYO, JAPAN – October 24, 2008 – Already one of the leading online dating destinations for singles in the U.S., Match.com is securing its position as a leader on the international stage.  With an average revenue growth rate of 17% per annum from 2004 to 2008 for operations in Japan, Match.com is proving the company’s ability to launch a global brand in a local market.  Currently on track for double-digit revenue growth in 2008, Japan is now one of the strongest markets in the world for Match.com.

As a result of increased brand awareness and consumer trust, Match Japan is witnessing 30-50% jumps in daily registration and subscriptions.  In addition to growing overall user-base, the site has also seen and increase of 18% in the number of paying customers with the launch of specific product functionality to address the needs of the Japanese consumer.
“Our efforts to create an online dating experience specifically for the Japanese market are clearly working,” said Carl Leubsdorf, Jr., Senior Vice President for Asia Pacific Operations at Match.com. In a recent survey the number one concern of Japanese internet users said they were concerned about the authenticity of other users online.  “We knew we had to address things like identity verification in order to create a truly valuable dating experience for the Japanese consumer” said Leubsdorf speaking from the Tokyo office.

Through a number of new local partnerships with companies including Goo and Gyao, coupled with extensive consumer research conducted in Japan, new features and improved functionality have helped fuel this growth in the Japanese market.  Recent site enhancements include:
•    ID Certification - By allowing users to submit documentation to verify age, gender, marital status, location, income, education, and employment, ID Certification has worked to quell the number one concern regarding online dating: knowing that their potential matches are who they say they are;
•    Introduction of the exclusive Match.com scientific Personality Test for the Japanese market enabling Japanese consumers to be matched more effectively; and
•    Addition of a wide range of local-interest romance and dating-related articles and content to help heighten relevance in the Japanese market.
“Match.com Japan’s success is a true example of and testament to IAC’s commitment to international expansion through strategic local partnerships and on-the-ground efforts,” said Jane Thompson, Managing Director of IAC International. “The focus for all IAC brands expanding globally is to really dive into local markets and culturally integrate product offerings in a way that is more effective than simply imposing existing business tactics and brand names.”

Operating in 36 countries in more than 15 languages, over 30% of Match.com’s revenue comes from the company’s international operations.  This success, and much of the company’s overall growth, is a result of international expansion in key markets, including Japan.

News of Match.com Japan’s success comes as IAC continues to expand its global presence throughout Asia and Europe.  New and recent international initiatives, designed to help give consumers around the world access to the online content, products and services offered by the IAC family of internet brands, include:

•    The launch of ServiceMagic Europe through acquisition and investment in Travaux.com, the largest French website for consumer information and home improvements;123Devis.com, a leading French lead generation platform; and 123GetAQuote.com, a leading UK lead generation platform;
•    The acquisition of Girlsense in Israel to extend share of voice in IAC’s teen product portfolio; and
•    The launch of a gaming developer contest in Korea to encourage growth and foster innovation at InstantAction.com, IAC’s website for gamers that combines the intensity of videogames with the accessibility of the web.

About Match.com
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, Match.com has helped redefine the way people meet and fall in love. With more than 100 million members since 2000 and 15 million current members, Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 36 countries, in more than 15 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, Australia, the United States and Latin America and is the premier online dating provider for Terra throughout Latin America. Match.com also provides personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ: IACI).
Match.com Japan provides online dating sites for MSN, AOL, Walkerplus, So-net, teacup, livedoor, Oricon Style, Infoseek, Nifty, Gyao and GOO.
About IAC

IAC operates more than 35 leading and diversified Internet businesses across 37 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at http://iac.com/.

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IAC Corporate Communications:       
Stacy Simpson / Leslie Cafferty
(212) 314-7470 / 7326
 

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