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BACK to Power New Dating & Personals Channel on MSN As Part of Renewed Strategic Relationship

Wednesday, October 22, 2003 - 04:39

Online dating site, a leading provider of online dating content, announced today an extension of its existing relationship with the MSN network of Internet services, the world's leading online destination. will power the updated Dating & Personals channel on MSN, offering an improved user experience and allowing for greater personalization in the future. will also provide a broader, more comprehensive range of content for sub-channels such as Tips for Women, Tips for Men, Love Over 40 and Gay & Lesbian.

With more contextually placed search options throughout the MSN network, the new customized Dating & Personals channel gets MSN users into the dating game quickly and efficiently. The updated channel features more relevant content, more interactive elements and showcases's many ways to connect, including video, voice and wireless products.

"This renewed alliance highlights MSN and's commitment to continue their joint development of services to meet the needs of MSN network users," said Tim Sullivan, president, "As a recognized resource on dating and relationships, will provide MSN users the most current information and perspectives on being single and dating today, along with access to a global network of more than 9 million members."

"We are pleased to build on our existing relationship with to deliver to MSN consumers useful and interactive content that is relevant to their personal life," said Yusuf Mehdi, corporate vice president for MSN at Microsoft. "Through offering greater personalization options, interesting and relevant content, and easy access from any device, the Dating & Personals channel on MSN will provide consumers with fun resources from the leading online dating service."

As part of the expanded site integration, the MSN Alerts technology will be included into the experience for MSN users. This technology will allow MSN users to receive an SMS, wireless or email alert when they receive a "Wink" or an email from a member. The Dating & Personals channel on MSN is located at .

About is a leading subscription-based online dating site, offering adults worldwide a fun, private and secure environment for meeting other singles.'s personals businesses, including, which operates, claim more than 857,000 paying subscribers and more than 18 million members. The Company estimates it is responsible for arranging hundreds of thousands of relationships for its members. powers paid online dating on MSN; EarthLink; BET Interactive and is the premier provider of personals for Love@AOL, offering the service across AOL,, CompuServe and offers wireless dating with MatchMobile ( ), and events and vacation opportunities for singles through its sites and, both operated by its affiliate, MatchLive, L.L.C., and is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

Product or service names mentioned herein are the trademarks of their respective owners.


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