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Match.com Releases Results of Gallup Singles' Survey Just in Time for Democratic National Convention, Finds Single Voters Favor Kerry

Thursday, July 29, 2004 - 01:00

Match.com, the global leader in online dating, recently released key findings from its recently commissioned Gallup survey of American singles. The landmark survey of 1,001 American singles from across the country explores the attitudes, perceptions and issues vital to single Americans as they determine their choice for President this November.

According to the Match.com/Gallup Survey, singles are more likely to feel that Sen. John Kerry will best address the issues important to them and thus are more likely to cast their vote for the Kerry ticket this November. In addition, the Gallup survey revealed that single Republicans are more likely than single Democrats to cross party lines and vote for the other party's candidate.

"At 80-million strong, single voters have the opportunity to play a decisive role on November 2," said Trish McDermott, Vice President of Romance for Match.com. "Regardless of their political affiliation or for whom they intend to cast their vote, we hope singles will begin to feel more included in the political process and that both candidates will make a better effort to address singles as a large and influential voting bloc."

In addition, Match.com discovered that registering to vote may benefit singles' romantic lives. A May 2004 Match.com survey of more than 1,600 American adults found that 91 percent of respondents believe they are more likely to fall in love with a registered voter than a non-registered voter.

"We tend to be attracted to people who feel passionate about the world in which they live, empowered to make a difference, and willing to step forward and express a belief or opinion," McDermott said. "This is an added incentive for singles to become politically engaged and cast their vote this November."

  What Singles Are Saying About John Kerry
   1.  Forty-one percent of singles say John Kerry is best at addressing
       issues important to them; almost a third (31%) says George Bush is
       best; and 17 percent are still trying to decide.
   2.  One in every two singles (49%) would like to see Senator Kerry win
       the White House, including 12 percent of single Republicans;
       35 percent would like to see President Bush re-elected, including
       only five percent of single Democrats.
   3.  Fifty-three percent of single women surveyed say they'd most like to
       see John Kerry win the election in November, compared with 45 percent
       of single men who'd like to see Kerry win.
   4.  Three in every five singles (57%) say the war in Iraq has not been
       worth the price.  Of this group, 74 percent want to see John Kerry
       elected President while nine percent want to see George Bush
       re-elected.
   5.  Forty-five percent of singles say that John Kerry and his wife,
       Teresa Hines Kerry, would make the most interesting
       conversationalists at a dinner party.  Interestingly, 21 percent of
       single Democrats think that George and Laura Bush would make more
       interesting dinner conversationalists than the Kerrys.
   6.  Party loyalty is high among singles, as 85 percent of Democrats
       support their candidate John Kerry.  More than one-third (38%) of
       Independent single voters say Kerry is their man.
   7.  While love and politics may not always mix, 57 percent of singles
       surveyed said they would be open to marrying someone who held
       significantly different political views than their own, with
       Democrats being more likely to do so than their Republican
       counterparts.

The Match.com/Gallup survey is a part of Every Single Vote Counts, Match.com's new voter awareness initiative designed to mobilize the nation's single population. Consisting of online and offline communications programs, singles can find voter registration information by visiting www.matchscene.com or attending a singles' event hosted by MatchLive.com, Match.com's offline events business, in their local area timed to coincide with election season milestones such as the debates.

Survey Methodology

The results of the Match.com/Gallup survey of American singles are based on 1,001 telephone interviews with a national random sample of adult single men and women age 18 and older residing in telephone households. Single adults were identified as those who have never married or were currently divorced or widowed. Those currently married or separated were not included in the study. Interviewing was conducted by the Gallup Organization from June 28 to July 11, 2004. The error attributable to sampling and other random effects is plus or minus three percentage points at the 95 percent confidence level.

About Match

Operating more than 30 online dating sites, in 17 local languages, spanning six continents, Match.com is the world's leading online dating and personals property, according to the May 2004 global ranking by industry-leading independent measurement firm comScore Media Metrix. Match.com offers the industry's most advanced and comprehensive matching technology -- the exclusive Total Attraction Matching™ system -- which incorporates powerful, scientifically-based personality profiling tools and the first and only physical attraction matching platform. Since its launch in 1995, Match.com has been leading the industry in providing a wide array of tools and resources for its 12 million members seeking long-term, committed relationships or marriage. Match.com provides wireless dating (www.matchmobile.com), Online SpeedMatching (www.OnlineSpeedMatching.com) and events opportunities for singles through its sites MatchLive.com and SpeedMatching.com, both operated by its affiliate, MatchLive, L.L.C. Based on resignation survey data, the Company calculates that more than 200,000 Match.com members met the person they were seeking on the site in 2003 alone. Match.com is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

SOURCE: Match.com

CONTACT: Kathleen Roldan of Match.com, +1-415-913-3136,
Kathleen.roldan@match.com; or Kerri Landry of Mullen, +1-978-468-8939,
kerri.landry@mullen.com, for Match.com

Web site: http://www.onlinespeedmatching.com/

Web site: http://www.matchmobile.com/

Web site: http://www.matchscene.com/

Web site: http://www.match.com/

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