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Minnesota Vikings and Ticketmaster Expand Ticketing Relationship

Sunday, August 13, 2006 - 20:40

In an expansion of their current relationship, the Minnesota Vikings have selected Ticketmaster, the world's leading ticketing company, as the team's official secondary market provider for Vikings season ticket owners and fans. Under terms of the extended multi-year agreement, the Vikings announced they will implement the TicketExchange re-sale service for their season ticket owners and fans as part of the ticketing services the team currently receives from Ticketmaster.

TicketExchange will allow Vikings season ticket owners, through vikings.com, to post tickets for sale to other fans for games they are unable to attend. Vikings.com will serve as the team's only authorized resale site for valid tickets to Vikings games in a secure online environment powered by Ticketmaster. Fans purchasing tickets through TicketExchange may select to have their tickets delivered by carrier service or online via TicketFast -- Ticketmaster's ticket forwarding technology.

Another added benefit for Vikings fans will be the team's installation of Ticketmaster's AccessManager entry control system, enabling the Metrodome to scan bar-coded game tickets for validity, monitor entry traffic, authenticate admissions and help eliminate wrong day or counterfeit tickets. AccessManager will help expedite patrons' entry into the Metrodome, as well as allow fans to download and print tickets from their computer.

"Our primary objective is to deliver the best entertainment experience to our fans," said Steve LaCroix, Minnesota Vikings Vice President of Sales & Marketing. "Vikings TicketExchange by Ticketmaster will provide immediate value to our season ticket owners and fans in terms of security, convenience and accessibility through these additional services."

"By offering TicketExchange and TicketFast, the Vikings are expanding the level of customer service provided to their fans," said George Wood, Ticketmaster Minneapolis Senior General Manager. "Our completely automated ticketing system delivers the best possible experience for Vikings fans and is the only website that is able to assure that the tickets purchased will be valid. No other resale site can make that claim."

The Vikings are supporting the expanded relationship with a variety of promotion initiatives including renaming their recently completed in-stadium Terrace Suite II the "TicketExchange Touchdown Club."

Vikings tickets are currently on sale through ticketmaster.com, by calling the charge-by-phone number 651-989-5151, at Ticketmaster retail ticket locations and the Minnesota Vikings Metrodome ticket office.

About Ticketmaster

Ticketmaster is the world's leading ticketing company, providing ticket sales and distribution through ticketmaster.com, one of the largest e-commerce sites on the Internet; approximately 6,500 retail Ticket Center outlets; 20 worldwide telephone call centers; and a broad online and offline marketing network. Celebrating its 30th anniversary in 2006, Ticketmaster serves more than 9,000 clients worldwide across multiple event categories, providing exclusive ticketing services for hundreds of leading arenas, stadiums, performing arts venues, museums, and theaters, and sold 119 million tickets valued at $6 billion in 2005. Ticketmaster is headquartered in West Hollywood, California and is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

SOURCE: Ticketmaster; Minnesota Vikings

CONTACT: Steve LaCroix of the Minnesota Vikings, +1-952-828-6542; or
Bonnie Poindexter of Ticketmaster, +1-310-360-2321

Web site: http://www.vikings.com/
http://www.ticketmaster.com/

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