MTV and Ask.com Want You on MTV Road Rules 2007 Viewer's Revenge
'You in the Crew' Sweepstakes Offers Viewers the Chance
to Grab a Seat on the Road Rules RV
'Road Rules 2007 Viewer's Revenge' Airs Tuesdays
on MTV at 9:00 P.M. ET/PT
New York and Oakland, Calif. - February 22, 2007 - Ever dream of touring the country in an RV and hanging out with the Road Rules crew? MTV and Ask.com(R), the official search engine of MTV Road Rules, are making it happen with the 'You in the Crew' sweepstakes introduced this week at ask.mtv.com. 'You in the Crew' gives viewers the chance to be a member of the Road Rules 2007 Viewer's Revenge Pit Crew and possibly win a coveted seat in the RV with the rest of the Road Rules team. 'Road Rules 2007 Viewer's Revenge' airs Tuesdays on MTV at 9 p.m. Eastern/Pacific.
To play, visit ask.mtv.com and complete the weekly Ask.com Search Mission. Keyword hints make it a snap to find the information you need on Ask.com (http://www.ask.com/). Get the Search Mission correct and you are automatically entered for a chance to be a part of the Pit Crew. It's that easy, and it's the only possible way to join this year's Road Rulers!
"We're thrilled to partner with Ask.com in a way that truly reflects the interactive spirit of 'Road Rules'," said Tim Rosta, senior vice president, Integrated Marketing, MTV. "The 'You in the Crew' sweepstakes is another example of how we're responding to our viewers' love of reality and their simultaneous use of the Web, putting a whole new meaning to Viewers Revenge."
The Ask.com Search Mission will be featured each week for the next five weeks. That gives fans up to six chances to win their spot on the Road Rules Pit Crew.
"How cool is it to get a chance to travel the country with the crew?" said Serin Silva, director of marketing for Ask.com. "Ask.com is thrilled to partner with MTV to offer this new take on Road Rules, and give viewers access to the best search results online. The open road, voting rights, bringing it all online - what more could Ask.com want?"
About Road Rules
"Road Rules" returns, and for the first time ever, the audience is in control of the game. With a real-time shoot schedule, viewers rule this new season as they call the shots to determine who ends up in the elimination round at the end of each episode and who replaces the loser.
The new season kicked off with six "Road Rules" veterans as they hit the road and face-off in a series of adventures and competitions. At the end of each mission, the cast members will nominate one male and one female cast member for possible elimination. Viewers can then log on to roadrules.mtv.com where they vote which of the two will enter the elimination round against a replacement cast member, also selected by fans on mtv.com from a roster of possible competitors. With the match up in place, the elimination round is then played out for fans to see only on mtv.com. "Road Rules" is Executive Produced by Jonathan Murray and Joey Carson. Jacquelyn French and Drew Tappon are Executives in Charge for MTV.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
A leading search engine on the Web, Ask.com (www.ask.com) combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for faster. Ask.com is a division of IAC Search & Media, a wholly owned business of IAC.
Mel Bolton Andrea Manning
Dotted Line Communications (for Ask.com) MTV Networks