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National TV Turnoff Week: Survey From Entertainment Publications Shows that 81% of People Support it, But Want Affordable Alternatives

Friday, April 16, 2004 - 02:30

National TV Turnoff Week is around the corner and 81 percent of people support the concept of finding healthy, alternative activities to television, according to a March 2004 Entertainment Publications ( ) survey of more than 400 adults. The holiday week, which runs from April 19-25, aims to celebrate all that life has to offer beyond TV ( ).

However, in spite of the overwhelming support of National TV Turnoff Week, only a quarter of those surveyed said that is was "very likely" that they would actually watch less television during that timeframe.

Why not? It seems to be a matter of economics.

Nearly all of those surveyed (95%) said that they would really like to participate in more "non-TV" activities like dining out, attending cultural and sporting activities and going to the movies. And 76% say they would during National TV Turnoff Week, if these activities were more affordable.

"We know that the TV is on for an average of 7 hours and 40 minutes daily in the average U.S. home(1), so clearly people are using it as a major source of entertainment," said Karen Ruedisueli, Entertainment's director of marketing research. "But even though TV is inexpensive and readily accessible, our survey shows that most recognize that it would really be healthier and more enjoyable to get out more and have some 'screen-free' fun."

Entertainment Publications suggests planning affordable activities with the 2004 Entertainment® book (available at .) With more than 160 editions throughout North America, the popular coupon book offers people up to 50% off on everything from restaurants, movies and museums to amusement parks, resorts and national attractions. Entertainment members also have access to savings of up to 70% off at more than 9,000 hotel properties worldwide and enjoy significant savings at trusted national brands like United Airlines, Planet Hollywood, Hertz, and McDonald's®.

And the company is now offering the 2004 Entertainment® book -- originally priced between $20 and $45 -- at a significant discount as well. While supplies last, every edition is available for just $10* at .

About Entertainment Publications

Headquartered in Troy, Mich., Entertainment Publications is the industry leader in 50% off consumer savings and merchant promotions. Founded in Detroit, Mich. in 1962, the company is best known for the popular Entertainment® book and industry leading savings website, . Today, Entertainment serves more than 160 major markets and does business with more than 65,000 local merchants and leading national retailers. The company's main products -- the Entertainment® book and its online savings subscription -- are part of a membership savings package containing thousands of dollars in savings from local and national restaurants, hotels and other merchants specializing in leisure activities and household services.

Entertainment Publications is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).

(1) 2000 Nielsen Media Research

* $10, plus $5 shipping and handling

SOURCE: Entertainment Publications

CONTACT: Jennifer L. Foss, Director of Communications of
Entertainment Publications, +1-248-458-5420,

Web site:

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