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Notional and Electus Announce a Partnership with TV Asahi/Yoshimoto Kogyo Corp on New Game Show UNBEATABLE

Tuesday, January 25, 2011 - 05:50

NEW YORK, Jan. 25, 2011 /PRNewswire/ -- Notional and Electus are pleased to announce their partnership with TV Asahi Corporation and Yoshimoto Kogyo Corporation, Ltd, to produce and distribute the studio based game show UNBEATABLE.

(Photo: http://photos.prnewswire.com/prnh/20110125/NY35855-a )

(Photo: http://photos.prnewswire.com/prnh/20110125/NY35855-b )

Notional's award winning creative team, led by Dave Noll and Chachi Senior, will work with TV Asahi and Yoshimoto Kogyo's creative teams to develop and produce the show, which premieres as a special in Japan, and will be distributed through Engine/Electus Distribution run by Ben Silverman.

On UNBEATABLE, two teams compete to win the most squares on a gigantic game board.  To claim a square, a team must correctly answer one trivia question. If they do, that team claims the square and the prize that's waiting underneath. Each team takes turns picking squares, and whichever one wins the majority of squares will win the show.

"I am extremely excited about the partnership with Yoshimoto," says Noll, President of Notional. "Television creators are going to have to adapt to the ever-changing needs of the Global Market, and continue to explore new business models when it comes to getting shows financed. I look forward to what the future holds."

SVP of Development, Chachi Senior adds, "I am very impressed by the level of care and commitment that the entire Yoshimoto team has devoted to the project thus far. Television producers are continually searching for new ways to get their projects made while retaining a higher percentage of the rights. This model is clearly a huge step in the right direction."

This partnership marks a unique turning point in production deals. For the first time, a Japanese talent management agency has partnered with a US production company to finance and place a show with the shared ownership of the final product. The show airs on one of the top television networks in Japan, and the English language version (shot simultaneously) will be used to sell into key territories worldwide.

Notional is represented by CAA.

About Notional

Notional is an idea engine and production company that was started in 2009 by IAC Chairman Barry Diller and CollegeHumor creator Ricky Van Veen.  Notional is run by TV veteran Dave Noll, SVP of Development Chachi Senior, and SVP of Production Christopher Stout.

Since its inception, Notional has produced over 100 episodes of television and currently has seven television series in production.

www.notional.com

About CAA-Yoshimoto Alliance

With offices in Los Angeles, New York, Nashville, London, Beijing, Stockholm and Jerusalem, the world's leading entertainment and sports agency Creative Artists Agency (CAA) has formed a strategic alliance with Yoshimoto Kogyo.

The two companies have agreed to develop a strategic business relationship to work together on a wide variety of US-Japan cross border entertainment initiatives relating to Hollywood talent, representation of professional athletes, creation of content, distribution and financing of film, television and digital content.

Contact: Brandi Hunter, 212-524-8781

SOURCE Notional

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