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Patti LaBelle Shows 'New Attitude' With Glamorous New Jewelry Collection for TV and Web Retailer HSN

Monday, August 23, 2004 - 05:54

Soulful songstress Patti LaBelle is collaborating with HSN for her next big hit, a bold new line of unparalleled jewelry, launching exclusively on the TV shopping network on August 31 at 9 PM (ET) and on hsn.com. Designed to complement her already popular line of apparel that debuted last fall, the Patti LaBelle jewelry collection will be as glamorous as the music legend herself.

Crafted in sterling silver, each piece captures the style and flare of Ms. Patti. Special stones and intricate detailing provide a glitzy, fluid look that is sure to turn heads and gather attention. There are 21 pieces in the eye-catching collection of classic jewelry, ranging in price from $27 for a sterling silver rolling ring to $150 for a sterling silver scallop necklace with exquisite canary cubic zirconium accents.

"My jewelry, combined with my fashion collection, will make every woman a star," states LaBelle. "Every piece is flirty and fun and offers a new look for any outfit. Adding jewelry to my HSN offerings gives women a complete, glamorous look that will bring out the Patti that every woman has deep inside."

"Millions of HSN viewers have become enamored with Ms. Patti's fashionable flair since she joined the HSN family with her clothing line last fall," states Greg Gemette, Executive Vice President of Merchandising for HSN. "Her bold and unique style inspires women to be a bit more daring, and we're excited to be able to share more of Ms. Patti with viewers during the launch of this dazzling new jewelry collection."

In addition to the debut of her new jewelry collection, Ms. Patti will be introducing new fashions for the season from her highly successful clothing line on HSN at 9 - 11 AM and again from 7 - 9 PM (ET).

About HSN:

HSN, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), originated the electronic retailing concept in 1977 on a small AM radio station in Florida. The company has since evolved into a global multichannel retailer on TV, where HSN is now the 4th largest cable television network in the U.S.; the Internet, through hsn.com; and catalogs such as Improvements and Home Focus. In 2003, HSN generated worldwide consolidated sales of $2.2 billion, answered 62 million calls and delivered 50 million packages worldwide.

SOURCE: HSN

CONTACT: Brad Bohnert, HSN, +1-727-872-7515, or bohnertb@hsn.net; or
Patti Webster, W & W PR, +1-732-469-5955, or patti@w-wpr.com, for HSN

Web site: http://www.hsn.com/

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