Press Releases

From the latest breaking news to media galleries, find a range of information on IAC and our businesses.

Press Releases

BACK Adds Product Buying Guides to Compliment Thriving Social Shopping Community

Tuesday, November 13, 2007 - 01:00

NEW YORK, Nov. 13 /PRNewswire/ -- Pronto.comâ„¢, an Operating Business of IAC (NASDAQ: IACI), today announced that, just in time for the holiday season, it has added product Buying Guides to its industry-leading social shopping site.'s new Buying Guides provide a digestible amount of information on a wide range of products, including reviews, unbiased advice and helpful, category-specific facts, so shoppers can make educated buying decisions without being experts.

With the holiday season fast approaching,'s Buying Guides have arrived at a perfect time. According to a recent study by Burst Media, more than half of consumers expect to purchase either a portion or all of their holiday gifts online this year (50.7%), up from 37.6% in 2006. The survey also revealed that more than two-thirds (68.6%) of consumers shop online and use the Internet as a resource to research products.'s new Buying Guides will help this surge of online shoppers dramatically reduce time spent shopping by arming them with the information they need to pick the perfect gift for family and friends.

"What makes unique to the industry is our focus not only on helping consumers find where they can buy certain products, but also in giving them the information they need to decide what to buy. This is especially useful during the holiday season," said Michelle Pae,'s Vice President of Product Development. "With our new Buying Guides and thriving social shopping community, we've assembled critical buying information from across the Web into one convenient place to make shopping easy and fun."

Currently, offers dozens of Buying Guides, with more being added weekly, that cover products in popular categories such as Baby, Home & Garden, Electronics, and Entertainment. To access the Buying Guides, users should click on the links below the "Need advice?" column at the top right of the page after conducting a product or category search. After selecting the Buying Guide of choice, customers will find the following helpful insight:

  -- The Pronto Pick -- The recommended product in the category based on
     quality and value
  -- The Five -- Five key points the shopper should keep in mind
     Shop Talk -- Product-specific terms and descriptions that consumers
     should know
  -- Buzz -- What's hot right now
  -- Wallet Impact -- What consumers can expect within their designated
     price range
  -- Experts Say -- Additional opinions and advice from the experts

Currently the Web's fastest growing comparison shopping site with year-over-year growth of over 3100% and 5.2 million unique monthly U.S. users, according to comScore, is the first site to successfully fuse comparison shopping with a full range of social shopping features that allow users to rate products, interact with other users, write reviews and discover new products, brands and stores from other like-minded shoppers.'s 'Want It, Win It' Holiday Shopping Contest also announced a holiday sweepstakes that will run from November 15-December 15, 2007, where one user will win $2,000-worth of his or her favorite products. To enter, users simply need to create a profile and "Like" five of their favorite or most-wanted products, write five reviews, and have five of their friends join them on The winner will be selected from a random drawing on December 20 and will win $2,000-worth of products from his or her "Like" list.

About ( is the Web's most comprehensive social shopping engine. Thanks to patent pending Web search technology,'s product index contains over 70 million products from over 65,000 online merchants, which is five times the merchants of most leading comparison-shopping engines. Named as "Best Online Price Comparison Site" by Kiplinger's, has a team of experts in technology, Web search, consumer products, and social media working to create a world-class social shopping experience. is an operating business of IAC (NASDAQ: IACI), which operates, Citysearch, Evite,, Bloglines, Zwinky, Excite and more.

About IAC

IAC operates leading and diversified businesses in sectors being transformed by the internet, online and offline... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at Public Relations, Press Only:
  Kendra Thornton

  Brandon Warburton


CONTACT: Brandon Warburton, +1-212-915-3849,; or Kendra
Thornton, +1-773-525-6110,, both for

Web site:

button Scroll Up