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BACK Integrates HACKER SAFE Into Product Listings

Thursday, September 13, 2007 - 02:30

NEW YORK and NAPA, Calif., Sept. 13 /PRNewswire/ --™, an operating business of IAC/InterActiveCorp (NASDAQ: IACI), and ScanAlert, today announced a joint partnership that enables participating merchants to integrate ScanAlert's HACKER SAFE® trustmark into their product listings on's comparison shopping service.

Participating merchants can opt-in to the program to display their HACKER SAFE trustmark to shoppers searching's index of more than 70 million products. Shoppers can now compare and contrast merchants based on their security and trustworthiness, in addition to existing pricing and merchant rating/review information. A HACKER SAFE seal appears in product listings from participating retailers currently certified to the widely adopted security standard. ScanAlert provides a daily feed of currently certified sites to so shoppers have up-to-date information on a retailer's security status.

"Making HACKER SAFE an important part of the aggregated product data that we deliver to consumers enables them to make more informed choices about where to shop," said Greg Stevens,'s Chief Revenue Officer. "It benefits everyone because consumers can easily find secure and trustworthy retailers, while participating retailers can benefit from the increased exposure of displaying this trusted certification to shoppers."

Trust is one of the key prerequisites for online retailing success. Industry research from a variety of sources, including ScanAlert, shows that security -- in addition to pricing and product availability -- is one of the three main criteria consumers consider before deciding where to buy online. Studies show that displaying a HACKER SAFE seal directly in comparison shopping pages results in over 10% more shopping clicks and over 14% higher click-to-sale rate on average.

" is the fastest growing comparison shopping site because it delivers innovative customizable content so users can easily find the best deals from the most reliable merchants. By integrating HACKER SAFE in its service, Pronto is clearly committed to helping merchants maximize the ROI of their marketing spend," said ScanAlert CEO Ken Leonard. "We look forward to working with to provide merchants a unique integration opportunity in their service, as well as enable more shoppers to purchase online with confidence."


HACKER SAFE is the world's most recognized assurance of Internet security. Using its patent pending technology, ScanAlert conducts daily security audits to certify clients to the HACKER SAFE standard. Websites meeting the standard can then promote their certified security to site visitors by placing the HACKER SAFE certification trustmark on their sites. As long as the standard is met, ScanAlert continues to serve a date-stamped image from its network to the site.

About ScanAlert

ScanAlert secures organizations of all sizes against threats to their network infrastructure and then certifies them to the HACKER SAFE standard -- the world's Internet security benchmark. Offered as a Software as a Service (SaaS) solution, HACKER SAFE technology protects more than 250,000 websites in over 70 countries worldwide. Well known sites displaying the trustmark include ESPN, The American Red Cross, Toshiba, Sony Music Store and Warner Brothers, along with the majority of the 500 largest online retailers in the USA. ScanAlert also operates HACKER SAFE Labs, the security industry's only research group focused on ecommerce application security. More information is available at

About ( is the Web's most comprehensive social shopping engine. Thanks to patent pending Web search technology,'s product index contains over 70 million products from over 65,000 online merchants, which is five times the merchants of most leading comparison-shopping engines. Named as "Best Online Price Comparison Site" by Kiplinger's, has a team of experts in technology, Web search, consumer products, and social media working to create a world-class social shopping experience. is a wholly owned subsidiary of IAC/InterActiveCorp (NASDAQ: IACI), which operates, Citysearch, HSN, LendingTree,, Ticketmaster and more.

About IAC

IAC operates leading and diversified businesses in sectors being transformed by the internet, online and offline... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at Contact:              ScanAlert Contact:
  Kendra Thornton                  Nigel Ravenhill
  Thornton PR                      Director of Marketing Communications
  Tel: 773-525-6110                Tel: 877-302-9965 x1111
  Email:          Email:


CONTACT: Kendra Thornton of Thornton PR, +1-773-525-6110,, for; or Nigel Ravenhill, Director of Marketing
Communications of ScanAlert, 1-877-302-9965 x1111,

Web site:

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