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BACK Announces Acquisition of Market Hardware, Inc.

Thursday, January 29, 2009 - 01:00

GOLDEN, Colo., Jan. 29 /PRNewswire-FirstCall/ --, an operating business of IAC , today announced the acquisition of Market Hardware, Inc., a company that provides online marketing solutions for small and medium-sized businesses, specifically in the home services area. Financial details of the transaction, which closed January 23rd, 2009, were not disclosed.

Market Hardware, based in Bethesda, Maryland, provides a full range of website and web marketing solutions to a growing number of businesses in the home improvement, repair and maintenance vertical in the US.

The investment in Market Hardware will extend's sales offerings, marking a natural extension of its business strategy. generates more than four million consumer requests each year for home service professionals. The acquisition of Market Hardware will allow to further meet the needs of home service businesses by offering them a professional and customized web marketing platform.

"Many top-rated home service professionals in the ServiceMagic-approved network don't have a visible storefront. Having and maintaining a professional website gives them a chance to showcase their business online and the great home improvement work they are doing in the community," said Craig Smith, CEO of "Integrating Market Hardware into the ServiceMagic business model extends our commitment to providing our valued service professionals with powerful tools to grow their business."

"We want the online credibility of our customers to match their offline credibility. The quality of their work sets them apart from their competition and that should be reflected by their website," said Brian Kraff, CEO of Market Hardware. "Unlike other platforms, we're helping business owners get to the next level by building them customized, results-oriented websites and a range of web marketing solutions targeted for their industry."

Golden, Colorado-based ( is a leading national online resource for homeowners to connect to prescreened and customer-rated home service professionals for nearly any home remodeling, maintenance or repair project.'s matching platform has created more than ten million connections between home service professionals and the homeowners who need their services. recently expanded operations to the United Kingdom and France.


ServiceMagic®, Inc., headquartered in Golden, Colorado, is the nation's leading online marketplace connecting homeowners with prescreened and customer-rated home service professionals. Using proprietary technology to match consumer service requests with local service professionals in real time, the company addresses more than 500 different home service needs that range from simple home repairs and maintenance to complete home remodeling projects. In addition, its 56,000 home service professionals are prescreened to help consumers connect with licensed and insured home service professionals. To date, has made more than ten million connections between homeowners and home service professionals. is an operating business of IAC . For more information, visit


Market Hardware is a leading provider of vertically-focused websites and web marketing services for small and medium sized service businesses. Market Hardware offers business associations and other partners a way to offer web marketing services targeted for their members' unique needs. With expert content, professional writing and targeted designs, its flagship service, the Complete Website Package, makes it easy for service providers, general contractors, and other local businesses to create and maintain a successful web marketing presence.


IAC operates more than 35 leading and diversified Internet businesses across 40 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at



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