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BACK Enhances Customer Experience in Time for Holiday Shopping

Monday, November 25, 2013 - 03:29

BOSTON, Nov. 25, 2013 /PRNewswire/ --, a leading global online retailer of shoes and clothing for shoppers seeking the best variety and brands, has launched an updated look and feel for its web properties, designed to bring more streamlined and visually appealing shopping to its customers. The new and mobile site feature clean visual designs with less text and larger images, as well as easy navigation for more intuitive shopping. The new sites are now available for customers to enjoy, right in time for the holiday season.


"Our new web and mobile sites deliver a refreshed user interface so that our customers can easily navigate, browse and shop for whatever they're looking for," said CEO Mike Sorabella. "We recognize that today's shoppers have many options to choose from. We aim to not only provide our customers with the products they want, but to also ultimately create a shopping experience that thrills them every time they come to us, regardless of the channel.  In today's increasingly competitive online environment, our focus is on building loyalty."

For nearly 14 years, has provided customers with an extensive collection of shoes, clothing and accessories from more than 1,300 leading brands. The new upgrade and new mobile site are key components of the company's strategic commitment to its customers and its brand partners. will also deliver a new tablet site and mobile apps soon to ensure customers have an enhanced shopping experience wherever and however they choose to browse and shop. Customers will be able to shop across the sites from their account, so they can start and finish their shopping however they choose.

Throughout the development, Shoebuy gained deeper insights and ensured that customers' needs were brought to the forefront by leveraging A/B testing and user feedback extensively.  "The new sites and apps are the first step to improve our customers' experiences with Our sites will continue to evolve over time to best meet and hopefully exceed our shoppers' needs and expectations," said Kavita Baball, SVP, Customer Experience and Retention.

With more than one million products for customers to choose from, is a leading global retailer for shoes, clothing and accessories for shoppers seeking the best variety and brands. The customer experience extends beyond shoes through the company's broad portfolio of products, as well as the exclusive featuring invitation-only private sales. was founded in 1999 and is an operating business of IAC (Nasdaq: IACI). Learn more at, connect with us on Twitter @Shoebuy, follow us on Pinterest or visit our Facebook page.

Media Contact:
Erin Delaney Maratea
+1-617-451-2929 x300


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