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BACK Rings in Cyber Monday with Over 30% Increase in Traffic as Compared to Cyber Monday Last Year

Tuesday, December 2, 2008 - 20:12

Boston, MA (PRWEB) December 3, 2008 -- (, one of the largest retailers of footwear and related accessories on the Internet, experienced over 350,000 visitors on Cyber Monday (December 1, 2008) with traffic up more than 30 percent compared to Cyber Monday last year.

Shoppers took advantage of more than 700,000 products or what equates to more than $3.5 billion in inventory available for purchase on the site and's top-of-the-line customer experience, which has the company ranked by BizRate.comĀ® as one of the top eTailers in the country for outstanding customer satisfaction six years in a row.

"We know it is our selection, service and loyal customer base that has made us successful even during tough economic times," said Scott Savitz, founder and CEO of, "In listening to our customers, we have expanded our selection with over 150 new brands this year alone."

"This holiday season, we are offering great benefits including free shipping, free return shipping, hundreds of thousands of product reviews and a Holiday Gift Center that highlights thousands of fun, personal and practical gifts for the entire family," he added.

These things are paying off for, which is rated by Hitwise as a top-10 visited site on the Internet in the Shopping and Classifieds - Apparel and Accessories category with over 5 million unique visitors a month. Many of those visitors are returning customers, as repeat buying accounts for more than 60% of sales.

Since people need help now more than ever, also just completed an "In Their Shoes" campaign that contributed a portion of every purchase to a number of terrific charitable organizations including the National Coalition For Homeless Veterans, Oxfam America, March of Dimes and Two Ten, which is one of the largest not-for-profit charitable organizations in the footwear industry.

About is the largest retailer on the Internet focused on all categories of footwear and related apparel. has partnerships with more than 700 manufacturers and represents more than 700,000 products from top brands including adidas, Aerosoles, Allen-Edmonds, Born, Bostonian, Brooks, Charles by Charles David, Clarks, Crocs, Dockers, Donald J Pliner, Dr. Martens, Easy Spirit, Fila, Florsheim, Franco Sarto, Hush Puppies, Jessica Simpson, Johnston & Murphy, K-Swiss, Keds, Mephisto, Merrell, Mezlan, Naturalizer, New Balance, PUMA, Reebok, Rockport, Sebago, Skechers, Softspots, Sperry Top-Sider, Stride Rite, Timberland, Tommy Hilfiger, and many more. also operates, which represents all categories of bags including handbags, backpacks, luggage, baby gear, briefcases and laptop bags. is an operating business of IAC.

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